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ingolstadt's picture
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Giving the benefit of doubt that they're trying to enhance the BIGness of the GL class, this is a good ad.

But Mercedes Benz is not about BIGGINESS.

They could've zoomed in with the headrest and all the control buttons covering the full ad, with perhaps a hint of the exquisite leather surrounding the headrest. With this caption:

"We don't have to remind you that you're off roading."

or something like it.......