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Published/Aired: 
March 2007
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Description: 

The new GL-Class. It's big.

Advertising Agency: JWT, Dubai, UAE

Comments (32)

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Highest Rated

ingolstadt's picture
ingolstadt
56 Activity Scores

Giving the benefit of doubt that they're trying to enhance the BIGness of the GL class, this is a good ad.

But Mercedes Benz is not about BIGGINESS.

They could've zoomed in with the headrest and all the control buttons covering the full ad, with perhaps a hint of the exquisite leather surrounding the headrest. With this caption:

"We don't have to remind you that you're off roading."

or something like it.......

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