Davosk's picture
4815 pencils

This is very nice. It works as a teaser because it makes me want to see how big this thing is.

jennywhx's picture
1142 pencils

i think i saw a similar idea for a apartment ad, it is also showing a "you're here" map.
for me, i don't really like this ad, perhaps the art direction is not sexy enough? :P

A. J. SMITH's picture
2824 pencils

Who cares if you've seen it before?

Twombl's picture
184 pencils

I care.

Tim Weasle's picture
Tim Weasle
72 pencils

I will have you know that I've seen everything before. If fact, that ad that Ivan is gonna place next week Friday, it's already been done.

A. J. SMITH's picture
2824 pencils


kalpesh78's picture
2578 pencils

ideas....30 minutes nahi toh free.

adroitmachine's picture
20 pencils

Seriously - what does your 'signature' mean.

kalpesh78's picture
2578 pencils

done before.

ideas....30 minutes nahi toh free.

A. J. SMITH's picture
2824 pencils


I like itas it is. And if it has been done before, so what? I haven't seen it.

hang-the-dj's picture
1262 pencils

I think what people are saying when they write 'seen it' or 'done before' is that although it may be an okay idea, it's not really original. If you'd read a few more award books and visited sites like this over the last few years you would have seen that exact same ad - as, I'm guessing, did the creatives who wrote this one.


If it's not original work, it's not really worth commenting about. That's why we say 'done before' and move on.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I'm pretty sure you would have seen it too DJ. It's in The Work 04 or 05.

hang-the-dj's picture
1262 pencils

Yep. Hence my point. Just couldn't remember where I'd seen it.

A. J. SMITH's picture
2824 pencils

I know exactly why people always do that, its just the thought of a bunch of creatives sitting around going 'seen it', 'been done before', etc. seems like it sucks all the fun out of it, and I wish if, as you say 'its not really worth commenting about' then they just don't bother commenting, and, as you say 'move on'. That would be better.

But by going 'seen it', 'been done before' its just sounds like the washed up old has been who feels its their duty to ruin the party.

Also who are the 'we' you are referring to in the last line? Makes it feel awfully condescending. How do you know how many award books and sites I've seen anyway?

hang-the-dj's picture
1262 pencils

Sorry Bear, no offence, by 'we' I mean those of us who say stuff like 'seen it before' etc. Even though I don't really like that as a comment (I would rather literally 'move on') it is an affront to those of us who bust our asses trying to come up with something original when some creatives just 'recycle'.

I'm not trying to belittle you, I'm just saying that I don't read that many award books and I've seen this ad a couple of times before. You just seemed so pissed of that I thought I'd better jump to the defence of those of us who do care about how original the work here is.

Sorry if I offended though, that wasn't my intention.

A. J. SMITH's picture
2824 pencils

No, don't worry.

Apology excepted, and I to in turn apologise.

Didn't mean to sound pissed off.

I get the feeling that to see someone rip off/recycle your own ad would be about as annoying as it gets, so I sympathise with people that has happened too.

See you around.

simpsonson's picture
136 pencils

it´s great. and i´m really sick of your signature "ideas..." what does it mean?

Kay's picture
161 pencils

I still give this ad..bronze...

tiny_wordz's picture
325 pencils

i think it's boring.

truecopy's picture
399 pencils

Works much better for the alzheimer ad...
Nice try JWT...not fooling me;)

"Sex sells. Truth even better." - A friend

simpsonson's picture
136 pencils

oh yeah! that would be a very funny...:)

Axxl's picture
208 pencils

It's big? But why can I see the steering wheel? From that position the distance to the steering wheel is quite similar to the distance from there to the luggage trunk. Hmmmm... :)

drizae's picture
503 pencils

I really like this. 7/10, very clean

Fail Harder.

No fixed abode's picture
No fixed abode
380 pencils

"The creative's grace" by Father D'Child (to be said before each long lunch):

May your lunches last longer than your meetings.
May the only time you hear "it's been done" be when the IT guy installs porn on your computer.
May your first thought be your best thought and
May all your scams go undetected.


hang-the-dj's picture
1262 pencils


everartz's picture
7609 pencils

little boring....

| Everartz |

Thiago Aranha's picture
Thiago Aranha
121 pencils

I think it's ok, cracks me up a smile...

jayansbond's picture
34 pencils

hey its already done by saatchi & saatchi mumbai for santro xing.. spacious. and it is in some award books also.. its done very long back..

Totto's picture
685 pencils

good good good. but not a very hard thing to think up though.

Intelligent ads are the need of the hour.

jungleraven's picture
291 pencils

lovely...really nice

aix's picture
49 pencils

Cool! love it!

ingolstadt's picture
56 pencils

Giving the benefit of doubt that they're trying to enhance the BIGness of the GL class, this is a good ad.

But Mercedes Benz is not about BIGGINESS.

They could've zoomed in with the headrest and all the control buttons covering the full ad, with perhaps a hint of the exquisite leather surrounding the headrest. With this caption:

"We don't have to remind you that you're off roading."

or something like it.......

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