Bic: Wikipedia

Histories end, Bic doesn't

Advertising Agency: Athos/TBWA, Santa Cruz de la Sierra, Bolivia
General Creative Director: Pablo Leiva
Creative Director: Sergio Chisaka
Art Director: Amples Regiani
Copywriter: Sergio Chisaka
Photographers: Shpilko Dmitriy, Lasse Kristensen

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10 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

BUT THEY LEAK.

Jesus.

Guest's picture
Guest

i dont like it at all !!!!

Guest's picture
Guest

Wrong post...

"Information ends..."

Guest's picture
Guest

amazing idea!!

Guest's picture
Guest

I don`t get this at all - what on earth does wikipedia\matrix\bible has to do with ball point pens and history ? Neither was writen with pen and neither has ended (except for matrix maybe)

Oblabla's picture
Oblabla
298 pencils

ya don't get it either they kinda failed from my point of view

Oblabla.wordpress.com

Guest's picture
Guest

Wow. Haven't been on here in a while, but come on. You're all in the biz and you can't see what they tried to do? Granted, they do a great job of confusing the hell out of everyone with their tag, but the idea is simple. Terrible (to show a negative outcome of the product), but simple. Bic pens make a little ink go a long way. Think ratios. It's a comparison of itself. That's it. Sadly, the execution is pretty brutal.

And yes, I'm a guest. So what.

Guest's picture
Guest

Only trouble is this cool little idea thinks you guys are smarter than you are proving yourselves to be. ;)

ADHATERLOVER's picture
ADHATERLOVER
169 pencils

Dios santo. Lastimosamente empecé a ver las cosas de Bolivia. No quiero mencionar las demás que vi porque no tienen nombre, pero esto es nuevamente una muestra de que no hay profesionales en el país hermano. Tratan de vender biromes diciendo que chorrean tinta? Bien dicho curious pencil, Jesús!

Oblabla's picture
Oblabla
298 pencils

The problem Guest is that you don't have to be smarter to understand a pic. Otherwise you won't make much sales!

Oblabla.wordpress.com

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