BIC: Teapot

Whatever life breaks up.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Roberto Ulhoa
Photographer: Denis Sitta
Producers: José Francisco Ressutti Jr, João Albertini

Published: 
June 2012

15 comments

salil.sharma's picture
salil.sharma
2424 pencils

awesome
i love this campaign
mind blowing art direction & execution

Designer Don't Do Different Things
They Do Things Diffidently

dhawal333's picture
dhawal333
169 pencils

nice

gadgets's picture
gadgets
1063 pencils

good art but not so effective...

kleenex's picture
kleenex
40638 pencils

I agree with you.

lemonAd's picture
lemonAd
343 pencils

Its nice how they didn't mess it up with the line.

when life gives you lemons make a lemonade stand.

andylefty's picture
andylefty
4535 pencils

I like this.

kalpesh78's picture
kalpesh78
2578 pencils

nice.

ideas....30 minutes nahi toh free.

sacrilegend's picture
sacrilegend
3275 pencils

Lovely.

Meow Me's picture
Meow Me
62 pencils

lovely concept

michele123's picture
michele123
414 pencils

great concept, but 3D is not so good here

raulbanderas's picture
raulbanderas
357 pencils

cool nice art

Mayi92's picture
Mayi92
143 pencils

Really good! the art is great

Hadrons's picture
Hadrons
5985 pencils

love the slogan. Art is good.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Cola tudo mesmo! rsr até o meu dedo! nossa eu lembro disso! Boa peça!

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