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Comments (43)

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Highest Rated

velle's picture
velle
Activity Score 1550

first thought: an eraser for BIC pen >.<

truecopy's picture
truecopy
Activity Score 399

Made my day. Great job guys. This one goes to my "wish I've done it" box.

"Sex sells. Truth even better." - A friend

ivan's picture
ivan

You can click Favorite for this purpose.

lucachez's picture
lucachez
Activity Score 38

hahaha..nice

unionjack's picture
unionjack
Activity Score 57

Perfect ! just perfect.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Loverly...

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

wildbore's picture
wildbore
Activity Score 749

v know d products. so wt?

the Pun-isher's picture
the Pun-isher
Activity Score 228

Before:....zzzzz
After:...zzzzz

thirty6chambers's picture
thirty6chambers
Activity Score 1464

it's more than that. think a bit harder.

j4son's picture
j4son
Activity Score 266

ha,ha..nice1

delithekid's picture
delithekid
Activity Score 54

no, it's not a "before&after" ad.
look at the "page 3" and "page 5" lines.

good job.

*
simple is the best.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I think the two-consecutive-right-hand-page placement makes this ad a real charmer! No, there's nothing that we already don't know about the brand. But it's the way they keep reminding us of it.

Absolutely fantastic!

Stewart's picture
Stewart
Activity Score 67

Cannes.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

So simple, so great. Fantastic cast by the way! Kudos to the team.

doworkson's picture
doworkson
Activity Score 242

this is one of my all time favorite ads. but isnt this like two years old?

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

diferente. chevre.

[ http://eltubedeyou.blogspot.com ]

Tincho's picture
Tincho
Activity Score 1093

Before: original
After: less original

Disco Munky's picture
Disco Munky
Activity Score 3890

Very very nice.

wish I'd had this idea........bastards ;)

"Make a name, or be defamed"

Doin' it for the points

MC Fresh's picture
MC Fresh
Activity Score 6

Great, really great.

valhallenx's picture
valhallenx
Activity Score 92

great!

Boas ideas's picture
Boas ideas
Activity Score 265

Perfectisimo!

federo's picture
federo
Activity Score 781

brilliant

Mr. Positive's picture
Mr. Positive
Activity Score 178

what he said.

Rog's picture
Rog
Activity Score 6082

Agree with both of them.

>>>> That's not an ad. THIS is an ad.

ernesto p's picture
ernesto p
Activity Score 76

diferente????
side by side has been done for years!!!!!!!!!!!!!!
and por favor stop to play con los distintos productos of BIC!!!!!
seguramente gane premios, pero no es nuevo, ni original.

chunkdude's picture
chunkdude
Activity Score 31

wow. what an ad. i freakin love it! havent seen an ad this great in a while.

what do you think about it ackattak?

ackattak's picture
ackattak
Activity Score 396

I must say, chunkdude, that I agree with you.
Best I've seen in a good while!
I'm actually giving it a standing ovation at this very moment.

alvinpck's picture
alvinpck
Activity Score 1467

Great work!
It will be many years to come for better before-after ads.

...
http://alvinpck.deviantart.com/gallery/

Farfa's picture
Farfa
Activity Score 109

Nice!

Grrrr's picture
Grrrr
Activity Score 1961

If only all advertising was that simple!

EDvert's picture
EDvert
Activity Score 36

Creative in the Netherlands have an unfair advantage. Weed.

Brilliantly amusing.

Now puff, puff, pass.

_____________________

Disco Munky's picture
Disco Munky
Activity Score 3890

LOL!

I'm looking at Jobs there....for a totally different reason.

Doin' it for the points

sbanua's picture
sbanua
Activity Score 16
Djingle's picture
Djingle
Activity Score 11

Very very very nice! The simplest ideas always work best. Just a shame the simplest are always the hardest to come up with.

huzyisundead's picture
huzyisundead
Activity Score 107

I don't get it. Page 3 and page 5?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Holy Christ. Page 3 is a right-hand-page, if you turn page 3, page 5 appears. GET IT??!!

Lerastaschtroumpf's picture
Lerastaschtroumpf
Activity Score 23

Best ideas are the simplest ideas. I had to learn that.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

What's the point of showing us this link?

Frits Harkema's picture
Frits Harkema
Activity Score 713

And this was a fact to establish: Bac makes razors too? COME ON!!!!! There was probably never a brief and I wonder if the client has payed even one euro for it.

Disco Munky's picture
Disco Munky
Activity Score 3890

Brand Promotion.

If you can't see the effectiveness of the piece and also the media used then you need to think on what you're doing mate.

"readthiswhileIstareatyourtits"

Doin' it for the points

shahidali's picture
shahidali
Activity Score 4069

some say it simple, but how many times have we come accross these tricky stuffs.
less original, good as copied in right context and not forceful, but Winner!!! give me a break!

shahid

Guest's picture
Guest

Como corporativo guay. Pero me faltan los mecheros BIC. Puede quemar la cuchilla que es de usar y tirar, o fumársela, o calentar la punta del boli cuando no tira.
otra cosa. Los del plan de medios estarán contentos.
Amo el antes y el después.

velle's picture
velle
Activity Score 1550

first thought: an eraser for BIC pen >.<

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