43 comments

truecopy's picture
397 pencils
truecopy

Made my day. Great job guys. This one goes to my "wish I've done it" box.

ivan's picture
ivan

You can click Favorite for this purpose.

Ivan Raszl, admin of AotW

lucachez's picture
38 pencils
lucachez

hahaha..nice

unionjack's picture
57 pencils
unionjack

Perfect ! just perfect.

Shanty Mathew's picture
130 pencils
Shanty Mathew

Loverly...

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

wildbore's picture
755 pencils
wildbore

v know d products. so wt?

the Pun-isher's picture
230 pencils
the Pun-isher

Before:....zzzzz
After:...zzzzz

thirty6chambers's picture
1466 pencils
thirty6chambers

it's more than that. think a bit harder.

j4son's picture
266 pencils
j4son

ha,ha..nice1

delithekid's picture
54 pencils
delithekid

no, it's not a "before&after" ad.
look at the "page 3" and "page 5" lines.

good job.

*
simple is the best.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

I think the two-consecutive-right-hand-page placement makes this ad a real charmer! No, there's nothing that we already don't know about the brand. But it's the way they keep reminding us of it.

Absolutely fantastic!

Stewart's picture
67 pencils
Stewart

Cannes.

LeeHarvey's picture
3067 pencils
LeeHarvey

So simple, so great. Fantastic cast by the way! Kudos to the team.

doworkson's picture
242 pencils
doworkson

this is one of my all time favorite ads. but isnt this like two years old?

robottttrockkkk's picture
814 pencils
robottttrockkkk

diferente. chevre.

[ http://eltubedeyou.blogspot.com ]

Tincho's picture
1097 pencils
Tincho

Before: original
After: less original

Disco Munky's picture
3924 pencils
Disco Munky

Very very nice.

wish I'd had this idea........bastards ;)

"Make a name, or be defamed"

Doin' it for the points

MC Fresh's picture
6 pencils
MC Fresh

Great, really great.

valhallenx's picture
92 pencils
valhallenx

great!

garotoxico's picture
155 pencils
garotoxico

Perfectisimo!

federo's picture
781 pencils
federo

brilliant

Mr. Positive's picture
178 pencils
Mr. Positive

what he said.

Rog's picture
6108 pencils
Rog

Agree with both of them.

>>>> That's not an ad. THIS is an ad.

anne hooper's picture
75 pencils
anne hooper

diferente????
side by side has been done for years!!!!!!!!!!!!!!
and por favor stop to play con los distintos productos of BIC!!!!!
seguramente gane premios, pero no es nuevo, ni original.

chunkdude's picture
31 pencils
chunkdude

wow. what an ad. i freakin love it! havent seen an ad this great in a while.

what do you think about it ackattak?

ackattak's picture
396 pencils
ackattak

I must say, chunkdude, that I agree with you.
Best I've seen in a good while!
I'm actually giving it a standing ovation at this very moment.

alvinpck's picture
1475 pencils
alvinpck

Great work!
It will be many years to come for better before-after ads.

...
http://alvinpck.deviantart.com/gallery/

Farfa's picture
97 pencils
Farfa

Nice!

Grrrr's picture
1777 pencils
Grrrr

If only all advertising was that simple!

EDvert's picture
36 pencils
EDvert

Creative in the Netherlands have an unfair advantage. Weed.

Brilliantly amusing.

Now puff, puff, pass.

_____________________

Disco Munky's picture
3924 pencils
Disco Munky

LOL!

I'm looking at Jobs there....for a totally different reason.

Doin' it for the points

sbanua's picture
16 pencils
sbanua
Djingle's picture
11 pencils
Djingle

Very very very nice! The simplest ideas always work best. Just a shame the simplest are always the hardest to come up with.

huzyisundead's picture
107 pencils
huzyisundead

I don't get it. Page 3 and page 5?

LeeHarvey's picture
3067 pencils
LeeHarvey

Holy Christ. Page 3 is a right-hand-page, if you turn page 3, page 5 appears. GET IT??!!

Lerastaschtroumpf's picture
23 pencils
Lerastaschtroumpf

Best ideas are the simplest ideas. I had to learn that.

bnovoa20's picture
40 pencils
LeeHarvey's picture
3067 pencils
LeeHarvey

What's the point of showing us this link?

Frits Harkema's picture
713 pencils
Frits Harkema

And this was a fact to establish: Bac makes razors too? COME ON!!!!! There was probably never a brief and I wonder if the client has payed even one euro for it.

Disco Munky's picture
3924 pencils
Disco Munky

Brand Promotion.

If you can't see the effectiveness of the piece and also the media used then you need to think on what you're doing mate.

"readthiswhileIstareatyourtits"

Doin' it for the points

shahidali's picture
4056 pencils
shahidali

some say it simple, but how many times have we come accross these tricky stuffs.
less original, good as copied in right context and not forceful, but Winner!!! give me a break!

shahid

Guest's picture
Guest

Como corporativo guay. Pero me faltan los mecheros BIC. Puede quemar la cuchilla que es de usar y tirar, o fumársela, o calentar la punta del boli cuando no tira.
otra cosa. Los del plan de medios estarán contentos.
Amo el antes y el después.

velle's picture
1556 pencils
velle

first thought: an eraser for BIC pen >.<