BIC: Shave

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Marco Sluijter
Copywriter: Dieuwer Bulthuis
Photographer: Mieke Meesen

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43 comments

truecopy's picture
truecopy
400 pencils

Made my day. Great job guys. This one goes to my "wish I've done it" box.

"Sex sells. Truth even better." - A friend

ivan's picture
ivan

You can click Favorite for this purpose.

Ivan Raszl, admin of AotW

lucachez's picture
lucachez
38 pencils

hahaha..nice

unionjack's picture
unionjack
57 pencils

Perfect ! just perfect.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Loverly...

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

wildbore's picture
wildbore
749 pencils

v know d products. so wt?

the Pun-isher's picture
the Pun-isher
228 pencils

Before:....zzzzz
After:...zzzzz

thirty6chambers's picture
thirty6chambers
1464 pencils

it's more than that. think a bit harder.

j4son's picture
j4son
266 pencils

ha,ha..nice1

delithekid's picture
delithekid
54 pencils

no, it's not a "before&after" ad.
look at the "page 3" and "page 5" lines.

good job.

*
simple is the best.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I think the two-consecutive-right-hand-page placement makes this ad a real charmer! No, there's nothing that we already don't know about the brand. But it's the way they keep reminding us of it.

Absolutely fantastic!

Stewart's picture
Stewart
67 pencils

Cannes.

LeeHarvey's picture
LeeHarvey
3045 pencils

So simple, so great. Fantastic cast by the way! Kudos to the team.

doworkson's picture
doworkson
242 pencils

this is one of my all time favorite ads. but isnt this like two years old?

robottttrockkkk's picture
robottttrockkkk
814 pencils

diferente. chevre.

[ http://eltubedeyou.blogspot.com ]

Tincho's picture
Tincho
1093 pencils

Before: original
After: less original

Disco Munky's picture
Disco Munky
3900 pencils

Very very nice.

wish I'd had this idea........bastards ;)

"Make a name, or be defamed"

Doin' it for the points

MC Fresh's picture
MC Fresh
6 pencils

Great, really great.

valhallenx's picture
valhallenx
92 pencils

great!

Boas ideas's picture
Boas ideas
217 pencils

Perfectisimo!

federo's picture
federo
781 pencils

brilliant

Mr. Positive's picture
Mr. Positive
178 pencils

what he said.

Rog's picture
Rog
6094 pencils

Agree with both of them.

>>>> That's not an ad. THIS is an ad.

ernesto p's picture
ernesto p
76 pencils

diferente????
side by side has been done for years!!!!!!!!!!!!!!
and por favor stop to play con los distintos productos of BIC!!!!!
seguramente gane premios, pero no es nuevo, ni original.

chunkdude's picture
chunkdude
31 pencils

wow. what an ad. i freakin love it! havent seen an ad this great in a while.

what do you think about it ackattak?

ackattak's picture
ackattak
396 pencils

I must say, chunkdude, that I agree with you.
Best I've seen in a good while!
I'm actually giving it a standing ovation at this very moment.

alvinpck's picture
alvinpck
1467 pencils

Great work!
It will be many years to come for better before-after ads.

...
http://alvinpck.deviantart.com/gallery/

Farfa's picture
Farfa
97 pencils

Nice!

Grrrr's picture
Grrrr
1951 pencils

If only all advertising was that simple!

EDvert's picture
EDvert
36 pencils

Creative in the Netherlands have an unfair advantage. Weed.

Brilliantly amusing.

Now puff, puff, pass.

_____________________

Disco Munky's picture
Disco Munky
3900 pencils

LOL!

I'm looking at Jobs there....for a totally different reason.

Doin' it for the points

sbanua's picture
sbanua
16 pencils
Djingle's picture
Djingle
11 pencils

Very very very nice! The simplest ideas always work best. Just a shame the simplest are always the hardest to come up with.

huzyisundead's picture
huzyisundead
107 pencils

I don't get it. Page 3 and page 5?

LeeHarvey's picture
LeeHarvey
3045 pencils

Holy Christ. Page 3 is a right-hand-page, if you turn page 3, page 5 appears. GET IT??!!

Lerastaschtroumpf's picture
Lerastaschtroumpf
23 pencils

Best ideas are the simplest ideas. I had to learn that.

LeeHarvey's picture
LeeHarvey
3045 pencils

What's the point of showing us this link?

Frits Harkema's picture
Frits Harkema
713 pencils

And this was a fact to establish: Bac makes razors too? COME ON!!!!! There was probably never a brief and I wonder if the client has payed even one euro for it.

Disco Munky's picture
Disco Munky
3900 pencils

Brand Promotion.

If you can't see the effectiveness of the piece and also the media used then you need to think on what you're doing mate.

"readthiswhileIstareatyourtits"

Doin' it for the points

shahidali's picture
shahidali
4063 pencils

some say it simple, but how many times have we come accross these tricky stuffs.
less original, good as copied in right context and not forceful, but Winner!!! give me a break!

shahid

Guest's picture
Guest

Como corporativo guay. Pero me faltan los mecheros BIC. Puede quemar la cuchilla que es de usar y tirar, o fumársela, o calentar la punta del boli cuando no tira.
otra cosa. Los del plan de medios estarán contentos.
Amo el antes y el después.

velle's picture
velle
1550 pencils

first thought: an eraser for BIC pen >.<

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