BIC: Shave

BIC: Shave

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Marco Sluijter
Copywriter: Dieuwer Bulthuis
Photographer: Mieke Meesen

Average: 8.6 (31 votes)

Comments

Made my day. Great job guys. This one goes to my "wish I've done it" box.

ivan's picture

You can click Favorite for this purpose.

hahaha..nice

Perfect ! just perfect.

Shanty Mathew's picture

Loverly...

"Advertising sucks... ever so gently."

wildbore's picture

v know d products. so wt?

Before:....zzzzz
After:...zzzzz

thirty6chambers's picture

it's more than that. think a bit harder.

ha,ha..nice1

no, it's not a "before&after" ad.
look at the "page 3" and "page 5" lines.

good job.

*
simple is the best.

I think the two-consecutive-right-hand-page placement makes this ad a real charmer! No, there's nothing that we already don't know about the brand. But it's the way they keep reminding us of it.

Absolutely fantastic!

Cannes.

LeeHarvey's picture

So simple, so great. Fantastic cast by the way! Kudos to the team.

this is one of my all time favorite ads. but isnt this like two years old?

diferente. chevre.

[ http://eltubedeyou.blogspot.com ]

Before: original
After: less original

Very very nice.

wish I'd had this idea........bastards ;)

"Make a name, or be defamed"

Great, really great.

great!

Perfectisimo!

brilliant

what he said.

Agree with both of them. >>>> That's not an ad. THIS is an ad.

diferente????
side by side has been done for years!!!!!!!!!!!!!!
and por favor stop to play con los distintos productos of BIC!!!!!
seguramente gane premios, pero no es nuevo, ni original.

wow. what an ad. i freakin love it! havent seen an ad this great in a while.

what do you think about it ackattak?

I must say, chunkdude, that I agree with you.
Best I've seen in a good while!
I'm actually giving it a standing ovation at this very moment.

alvinpck's picture

Great work!
It will be many years to come for better before-after ads.

...
http://alvinpck.deviantart.com/gallery/

Farfa's picture

Nice!

If only all advertising was that simple!

Creative in the Netherlands have an unfair advantage. Weed.

Brilliantly amusing.

Now puff, puff, pass.

_____________________
Now everyone's a CD.

LOL!

I'm looking at Jobs there....for a totally different reason.

Very very very nice! The simplest ideas always work best. Just a shame the simplest are always the hardest to come up with.

I don't get it. Page 3 and page 5?

LeeHarvey's picture

Holy Christ. Page 3 is a right-hand-page, if you turn page 3, page 5 appears. GET IT??!!

Best ideas are the simplest ideas. I had to learn that.