BIC: Shave
Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Marco Sluijter
Copywriter: Dieuwer Bulthuis
Photographer: Mieke Meesen
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43 comments
Made my day. Great job guys. This one goes to my "wish I've done it" box.
You can click Favorite for this purpose.
Ivan Raszl, admin of AotW
hahaha..nice
Perfect ! just perfect.
Loverly...
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
v know d products. so wt?
Before:....zzzzz
After:...zzzzz
it's more than that. think a bit harder.
ha,ha..nice1
no, it's not a "before&after" ad.
look at the "page 3" and "page 5" lines.
good job.
*
simple is the best.
I think the two-consecutive-right-hand-page placement makes this ad a real charmer! No, there's nothing that we already don't know about the brand. But it's the way they keep reminding us of it.
Absolutely fantastic!
Cannes.
So simple, so great. Fantastic cast by the way! Kudos to the team.
this is one of my all time favorite ads. but isnt this like two years old?
diferente. chevre.
[ http://eltubedeyou.blogspot.com ]
Before: original
After: less original
Very very nice.
wish I'd had this idea........bastards ;)
"Make a name, or be defamed"
Doin' it for the points
Great, really great.
great!
Perfectisimo!
brilliant
what he said.
Agree with both of them.
>>>> That's not an ad. THIS is an ad.
diferente????
side by side has been done for years!!!!!!!!!!!!!!
and por favor stop to play con los distintos productos of BIC!!!!!
seguramente gane premios, pero no es nuevo, ni original.
wow. what an ad. i freakin love it! havent seen an ad this great in a while.
what do you think about it ackattak?
- Jared
www.jaredfriedberg.com
I must say, chunkdude, that I agree with you.
Best I've seen in a good while!
I'm actually giving it a standing ovation at this very moment.
Great work!
It will be many years to come for better before-after ads.
...
http://alvinpck.deviantart.com/gallery/
Nice!
If only all advertising was that simple!
Creative in the Netherlands have an unfair advantage. Weed.
Brilliantly amusing.
Now puff, puff, pass.
_____________________
LOL!
I'm looking at Jobs there....for a totally different reason.
Doin' it for the points
STAND-out! http://NewsQuote.blogspot.com
Very very very nice! The simplest ideas always work best. Just a shame the simplest are always the hardest to come up with.
I don't get it. Page 3 and page 5?
Holy Christ. Page 3 is a right-hand-page, if you turn page 3, page 5 appears. GET IT??!!
Best ideas are the simplest ideas. I had to learn that.
interesting
http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%...
What's the point of showing us this link?
And this was a fact to establish: Bac makes razors too? COME ON!!!!! There was probably never a brief and I wonder if the client has payed even one euro for it.
Brand Promotion.
If you can't see the effectiveness of the piece and also the media used then you need to think on what you're doing mate.
"readthiswhileIstareatyourtits"
Doin' it for the points
some say it simple, but how many times have we come accross these tricky stuffs.
less original, good as copied in right context and not forceful, but Winner!!! give me a break!
shahid
Como corporativo guay. Pero me faltan los mecheros BIC. Puede quemar la cuchilla que es de usar y tirar, o fumársela, o calentar la punta del boli cuando no tira.
otra cosa. Los del plan de medios estarán contentos.
Amo el antes y el después.
first thought: an eraser for BIC pen >.<