Bic: Road

Make it right.

The idea behind using Wite-Out is to fix things . The campaign simply shows Bic Wite-Out correcting societal problems that we face in Kenya: crime, poor infrastructure, poverty, lack of education etc.

Advertising Agency: Flametree, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Designer / Illustrator: Eric Mwaniki
Published: March 2014

2 comments

kleenex's picture
kleenex
34632 pencils

good set of ads.

Marcao's picture
Marcao
2770 pencils

Idea is done to death though.

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