BIC: Plumber

BIC: Plumber

Advertising Agency: Jung von Matt / Spree, Berlin, Germany
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck
Art Directors: Duc Nguyen, Oskar Strauß
Via: Coloribus

Your rating: None Average: 3.1 (11 votes)

Comments

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 08:16.

So twisted. So pretentious. So Cannes-hungry. Doesnt make any sense.
4 Creative Directors? Give me a fucking break!

Submitted by Wordnerd on Tue, 2008-06-03 08:26.

hm i like the idea but not the execution. this is written with ink and the negative letters were clearly erased via photoshop afterwards. pity, it's a nice thought

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 08:32.

They could have outlined or hid the word with a scotch, and then written with ink around it.

Submitted by Wordnerd on Tue, 2008-06-03 08:39.

that's not the issue. the final ad doesn't look like someone wrote it the way they intend it to look like. it looks faked

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 08:31.

wow good

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 08:35.

yeah thats true....u cud have took some pain and made it look like what u meant. shouldnt have made it seem like erased

Submitted by Ratko on Tue, 2008-06-03 08:41.

This is an old love letter from the Ex girl- or boyfriend ,and the line is written with an eraser. Its for www.neueliebe.de ! right ?!

Submitted by Smack (not verified) on Tue, 2008-06-03 09:07.

Damn good work!

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 09:11.

Good work!

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 09:35.

great concept , very bad art .

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 10:40.

PLS ANYONE EXPLAIN ME THIS AD?

Submitted by Wordnerd on Tue, 2008-06-03 11:06.

writing with it is so nice, that you write a lot even if you only have to write a short message. (by leaving the main message blank)

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 10:40.

PLS ANYONE EXPLAIN ME THIS AD?

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 10:40.

PLS ANYONE EXPLAIN ME THIS AD?

Submitted by Harold (not verified) on Tue, 2008-06-03 11:38.

I'll say it again... Good idea. Bad Execution.

NatalieM's picture
Submitted by NatalieM on Tue, 2008-06-03 14:36.

I liked this one. I don't see how it's hard to understand.

-Natalie
www.topolewski.net

Submitted by quiensellevomiqueso on Tue, 2008-06-03 15:39.

Cámara TBWA Uruguay lo hizo hace un par de años. PD. les quedó mejor.

Submitted by kre8 on Tue, 2008-06-03 19:11.

has been done over and over again.
"this pen is so great i have to write alot, even when it's a short msg im writing"
lazy creative. very.

Submitted by ibenizer on Tue, 2008-06-03 20:23.

It takes 4 creative directors to move a good idea into such a poor execution? Come on JvM you can do better.

Submitted by AD1014 on Tue, 2008-06-03 21:52.

bic is the new: laudry detergent, wonderbra, flashlight, miniature car BS. mark my words. here we go......

Submitted by banane on Wed, 2008-06-04 05:38.

A bad follow-up ad for an old concept. Boys, you can do it much better. Start thinking.

Submitted by Guest commenter (not verified) on Wed, 2008-06-04 09:24.

ha ha ha... good for a laugh...
nice thought.

Submitted by jmscarane on Wed, 2008-06-04 22:38.

I really like the idea behind this, but agree with most that the execution is lacking.

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