BIC: Plumber
Advertising Agency: Jung von Matt / Spree, Berlin, Germany
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck
Art Directors: Duc Nguyen, Oskar Strauß
Via: Coloribus
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25 Comments
So twisted. So pretentious. So Cannes-hungry. Doesnt make any sense.
4 Creative Directors? Give me a fucking break!
hm i like the idea but not the execution. this is written with ink and the negative letters were clearly erased via photoshop afterwards. pity, it's a nice thought
They could have outlined or hid the word with a scotch, and then written with ink around it.
that's not the issue. the final ad doesn't look like someone wrote it the way they intend it to look like. it looks faked
wow good
yeah thats true....u cud have took some pain and made it look like what u meant. shouldnt have made it seem like erased
This is an old love letter from the Ex girl- or boyfriend ,and the line is written with an eraser. Its for www.neueliebe.de ! right ?!
Damn good work!
Good work!
great concept , very bad art .
PLS ANYONE EXPLAIN ME THIS AD?
writing with it is so nice, that you write a lot even if you only have to write a short message. (by leaving the main message blank)
PLS ANYONE EXPLAIN ME THIS AD?
PLS ANYONE EXPLAIN ME THIS AD?
I'll say it again... Good idea. Bad Execution.
I liked this one. I don't see how it's hard to understand.
-Natalie
http://www.nataliemarion.com
Cámara TBWA Uruguay lo hizo hace un par de años. PD. les quedó mejor.
has been done over and over again.
"this pen is so great i have to write alot, even when it's a short msg im writing"
lazy creative. very.
It takes 4 creative directors to move a good idea into such a poor execution? Come on JvM you can do better.
bic is the new: laudry detergent, wonderbra, flashlight, miniature car BS. mark my words. here we go......
A bad follow-up ad for an old concept. Boys, you can do it much better. Start thinking.
ha ha ha... good for a laugh...
nice thought.
I really like the idea behind this, but agree with most that the execution is lacking.
--
www.dasgoodads.com
La idea está buena, el resultado está bien, se pudo hacer MUCHO mejor.
Δεν καταλαβαίνω γιατί οι ισπανόφωνοι πάντα κάνουν σχόλια στα ισπανικά....