BIC: Plumber

Advertising Agency: Jung von Matt / Spree, Berlin, Germany
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck
Art Directors: Duc Nguyen, Oskar Strauß
Via: Coloribus

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25 comments

Guest commenter's picture
Guest commenter

So twisted. So pretentious. So Cannes-hungry. Doesnt make any sense.
4 Creative Directors? Give me a fucking break!

Wordnerd's picture
Wordnerd
6662 pencils

hm i like the idea but not the execution. this is written with ink and the negative letters were clearly erased via photoshop afterwards. pity, it's a nice thought

Guest commenter's picture
Guest commenter

They could have outlined or hid the word with a scotch, and then written with ink around it.

Wordnerd's picture
Wordnerd
6662 pencils

that's not the issue. the final ad doesn't look like someone wrote it the way they intend it to look like. it looks faked

Guest commenter's picture
Guest commenter

wow good

Guest commenter's picture
Guest commenter

yeah thats true....u cud have took some pain and made it look like what u meant. shouldnt have made it seem like erased

Ratko's picture
Ratko
113 pencils

This is an old love letter from the Ex girl- or boyfriend ,and the line is written with an eraser. Its for www.neueliebe.de ! right ?!

Smack's picture
Smack

Damn good work!

Guest commenter's picture
Guest commenter

Good work!

Guest commenter's picture
Guest commenter

great concept , very bad art .

Guest commenter's picture
Guest commenter

PLS ANYONE EXPLAIN ME THIS AD?

Wordnerd's picture
Wordnerd
6662 pencils

writing with it is so nice, that you write a lot even if you only have to write a short message. (by leaving the main message blank)

Guest commenter's picture
Guest commenter

PLS ANYONE EXPLAIN ME THIS AD?

Guest commenter's picture
Guest commenter

PLS ANYONE EXPLAIN ME THIS AD?

Harold 's picture
Harold

I'll say it again... Good idea. Bad Execution.

NatalieM's picture
NatalieM
1687 pencils

I liked this one. I don't see how it's hard to understand.

quiensellevomiqueso's picture
quiensellevomiqueso
85 pencils

Cámara TBWA Uruguay lo hizo hace un par de años. PD. les quedó mejor.

kre8's picture
kre8
989 pencils

has been done over and over again.
"this pen is so great i have to write alot, even when it's a short msg im writing"
lazy creative. very.

ibenizer's picture
ibenizer
12 pencils

It takes 4 creative directors to move a good idea into such a poor execution? Come on JvM you can do better.

AD1014's picture
AD1014
307 pencils

bic is the new: laudry detergent, wonderbra, flashlight, miniature car BS. mark my words. here we go......

banane's picture
banane
54 pencils

A bad follow-up ad for an old concept. Boys, you can do it much better. Start thinking.

Guest commenter's picture
Guest commenter

ha ha ha... good for a laugh...
nice thought.

jmscarane's picture
jmscarane
48 pencils

I really like the idea behind this, but agree with most that the execution is lacking.

naima's picture
naima
67 pencils

La idea está buena, el resultado está bien, se pudo hacer MUCHO mejor.

Guest's picture
Guest

Δεν καταλαβαίνω γιατί οι ισπανόφωνοι πάντα κάνουν σχόλια στα ισπανικά....

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