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39 comments

pradhan's picture
pradhan
6 pencils

Very nice... nice art direction

fersvax's picture
fersvax
1237 pencils

I disagree. The layout is pretty plain, and the retouch is so obvious in this one. I really don't see the "nice" in this ad.

FER.

ahtiras's picture
ahtiras
51 pencils

ok, that means use this product and be an animal in your next life.
right Ivan?

like.a.boy's picture
like.a.boy
227 pencils

The force is strong in this ad. Everything is forced.

chintan ruparel's picture
chintan ruparel
1516 pencils

agree, its 2 forced

~ old habits die hard, older ones never do ~

vinci vordsworth's picture
vinci vordsworth
2 pencils

Ivan,

What will happen to the writing when the snake sheds its skin? The Frog is ok. But the Marking on the snake... that's going to go away soon... Food for thought?

ivan's picture
ivan

Why are you addressing me guys? I didn't do the ad!

Ivan Raszl, admin of AotW

Guest's picture
Guest

that's exactly the point! the snake sheds its skin over and over and the writing remains! or did you not get that?

mostlatest's picture
mostlatest
38 pencils

I think the idea is to get the attention of the reader with some scary reptile images. The copy is misleading in that sense as it gets the next life idea into the ad. That is confused thinking. Probably forced by the client.

justpassingby's picture
justpassingby
1368 pencils

grow up everyone.
They took this a step further and i think its very unusual, unusual in a clever way.

kre8's picture
kre8
989 pencils

agreed..
this is a different way of looking at the brief.
cool stuff.
also, i wouldnt be under any illusions that a "client" forced the creatives to put in the element of the afterlife.

like.a.boy's picture
like.a.boy
227 pencils

Unusual doesn't mean good. A step further doesn't mean u achieve the target.
It is true for this case.

djspiralz's picture
djspiralz
491 pencils

not good.

ellehcimeo's picture
ellehcimeo
3522 pencils

i wish i knew what the writing on the snake says. if it's a list or something that's cool. if it's something random or a person's name, then i'd say change it to say something like "buy milk" or "call mom".

copywriter.txt's picture
copywriter.txt
828 pencils

Pagar Arriendo. Pay Leasing. That's what is written on the snake.

ellehcimeo's picture
ellehcimeo
3522 pencils

Nocopywriter - thank you. i like the ad even more now.

drizae's picture
drizae
503 pencils

Same here, that clears up a lot!

Fail Harder.

Rusio's picture
Rusio
326 pencils

Pay the rent. Yes.

addyhoch10's picture
addyhoch10
2592 pencils

whow now i'm confused. a snake abused as a memo with the reminder to pay the rent - the whole thing is an ad for a permanent marker and the line on it says 'permanent even in your next life'.
maybe i'm gonna get it in my next life (as a memo snake? who knows)
doubleU-tee-eff, sorry, haven't slept in 2 days.

addyhoch10's picture
addyhoch10
2592 pencils

aaaaaaaaaaaaaaah ok.
i want to make it my excuse that i am neither really familiar with the idea of reincarnation nor do i use permanent markers to write numbers etc on my hands.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, that's a good point. If this ink is going to follow me through to the afterlife, I certainly wouldn't put in on my skin. Kind of a silly execution now that I think of it. Don't write on yourself with permanent marker, just sniff it and call it a day.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Actually, the ad is saying that after you're dead and gone, and your body has gone back to the earth, the ink will remain. There's nothing left of your physical self, except the ink is so permanent that it followed you through to the next life.

I agree with you, I don't think the headline makes sense. It shouldn't say 'even IN your next life", it should say something about how the ink will follow you to the next life.

copywriter.txt's picture
copywriter.txt
828 pencils

This is only an exaggeration to show how the ink is "strong".
Not good as Jimi Hendrix Permanent Marker Ad, but it's cool.

addyhoch10's picture
addyhoch10
2592 pencils

maybe this exaggeration is a bit forced. you're right, the jimi hendrix ad was way better

Néstor's picture
Néstor
126 pencils

spanish discussion here...
http://www.zappingdigital.com/?p=468

ZappingLatam.com

ahtiras's picture
ahtiras
51 pencils

My Dear Ivan,

we know you did'nt do the Ad but you posted it.
nothing can get here until you see it...kindly spare us from such ads in future
which do nothing but look good.

like.a.boy's picture
like.a.boy
227 pencils

I don't agree with that, we all learn from mistake/comments. There are some really experienced advertisers here giving a brand new perspective in looking into a good/bad ad, which I believe it's essential for us to learn/advance. If Ivan only post great ad, the only comments here will be great/excellent/envious/wow.. Then what is the point of have the comment section?

ahtiras's picture
ahtiras
51 pencils

well Mr. Like.a.boy...
i used to have similar perspective until Ivan changed it.

jennywhx's picture
jennywhx
1142 pencils

nice visual, but the idea is so forced. and it is scary if something written on me i will bring to my
next life? inspire by birthmark? scary..ha ha.

vanburnvinit's picture
vanburnvinit
95 pencils

a nice thought yes, and an unusual concept .... nice

vanburnvinit's picture
vanburnvinit
95 pencils

donno if can sell this tho, the birthmark thing is a lil negative...

Schizzy's picture
Schizzy
205 pencils

This is a little forced, no?

"Permanent. Even in your next life."

Feels so clumsy that I tripped just for reading it.

Should have just left it at "Permanent" and shown a snake and its recently shed skin bearing the same ink mark. Just a thought.

adkutz's picture
adkutz
48 pencils

Love the ads. Nice work and cool concept.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I quite like it. It does seem a little forced, but it is quite nice nontheless.

7/10

Fonzi's picture
Fonzi
2 pencils

The idea behind the ad was probably that even after the snake shed's it skin the markers ink remains and sinks in to the new one underneath. Thats what i think the 'next life' comment was driven towards. Thats my guess.

joey hayashi's picture
joey hayashi
28 pencils

Nice photograph,
but the copy su*ks...
and i cant see any relation between the photograph & copy.

Marmelad's picture
Marmelad
12 pencils

Thanks to comments I've finally got the idea.

Girlfireice's picture
Girlfireice
254 pencils

bad... too complicated and layered

Louai's picture
Louai
8 pencils

This first ad with this concept BIG IDEA had won Grand Prize at the LIA awards back in 2008 then went on to be copied by copycats here is the link http://bloganubis.com/2009/02/11/fishy-from/

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