BIC permanent marker: Frog
Permanent. Even in your next life.
Agency: TBWA\Frederick, Chile
Creative Director: Miguel Angel Barahona
Art director: Gabriel Gomez
Copywriter: Cristian Lopez
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22 Comments
Looks like I had a bunch of stock images and wanted to get them out of the way, what is the connection? If it means that I will be a frog or a snake in my next life. I am sorry to say it's very lame. Not worth posting ivan.
You don't really mean that do you? Ok, perhaps it's been put out in the wrong place. Here in India, it would work wonderfully. I think it connects perfectly. The message is straight and clear and humorous too. What more could the client ask for? Gives him enough bang for his buck. Couldn't we just see this as a piece of good advertising instead of overanalyzing it? http://kettleandmug.blogspot.com
I find it very funny. I'd love be that frog in my next life. And the connection to the product benefit comes off clearly as well. Funny stuff :)
Why would you want to come back as a frog? Not sure if you've thought this through. Ha, I'm really not trying to start a fight, I just thought that was an interesting comment.
maybe we don't get to choose what we come back as. i'm pretty sure that the reincarnator picks what you come back as... if you believe in it.
i kind of like these. especially this one because i'd write a phone number on my hand. please don't let me come back as a frog.
I hope that what we come back as is a reflection of the kind of person we were in our past life. Therefore, hopefully if I'm a good person, I can come back as a human. I think that whoever says they'd like to come back as a frog, snake or fly on the wall in Pam Anderson's bedroom just isn't thinking things through.
Pauly G- me too! :)
its really really really really really really bad
what if i don't believe in reincarnation?
why a frog? why a snake?
sorry, not good.
I'm just guessing but could it be that their thought was: ok if you are goodlooking as a human being and you have women/men's phones over you then even if you end up as a frog/snake in your next life you will still have the phone on you?ok bad guessing.
"there's nothing more difficult than a line"p.picasso
That's the most plausible answer I'd say. I had no idea why the frog had writing on him, but your explano makes sense. IT could have been better if it was a note to oneself like "pick up dry-cleaning". But maybe that's just me.
Thats the thought. But I think the concept has nothing to do with the marker. Its not relevant... The "other life" stuff... I know thats the theme of the ad... And thats why I dont like the ad.
And if I reencarnate as a frog, is my soul the one reencarnated, not my human body... But thats a matter of taste.
Well, I suppose that's how indelible this marker is. Your physical body is comletely gone, yet the ink remains. The more I talk about this ad, the more I like it.
Yeah. You got a nice trick in there... But thats jus it.
No trick. that's what the ad is saying.
I agree... The ad is just a nice trick. Nothig wonderfull.
i think you're overthinking this… its just says that the marker ink is permanent, that's all.
and i like it.
No, it's saying that the marker ink is permanent, even into your next life. Hence, whatever you wrote on your skin in this life, will still be there in the next.
good job
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a spanish discussion!
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The 1...
This is lovely.... Good art direction....
With this kinda product, this idea workz really well....
Liked it Bigtime...
Thinking what to think
c'mon, stop bitching, nitpickers, god of the details is elsewhere, not even close to these 2 ads
the message is coming through very clearly, it gets the point across
solid ad, not more, not less