7 comments

drizae's picture
504 pencils
drizaeMonday, January 8, 2007 - 04:23

Nice campaign! Great stuff for bic

Fail Harder.

jennywhx's picture
1142 pencils
jennywhxMonday, January 8, 2007 - 07:39

yeah it is nice.

http://jennywhx.blogspot.com jwhx:Visionary

diptanshu.roy's picture
18 pencils
diptanshu.royMonday, January 8, 2007 - 12:59

great stuff

Capitalist's picture
132 pencils
CapitalistMonday, January 8, 2007 - 13:01

I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.

sheetalz's picture
146 pencils
sheetalzMonday, January 8, 2007 - 17:39

Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this

aj's picture
168 pencils
ajMonday, January 8, 2007 - 18:38

cute!

Guest's picture
GuestThursday, May 28, 2009 - 05:21

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.