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7 comments

drizae's picture
drizae
503 pencils

Nice campaign! Great stuff for bic

Fail Harder.

jennywhx's picture
jennywhx
1142 pencils

yeah it is nice.

diptanshu.roy's picture
diptanshu.roy
18 pencils

great stuff

Capitalist's picture
Capitalist
132 pencils

I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.

sheetalz's picture
sheetalz
146 pencils

Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this

aj's picture
aj
168 pencils

cute!

Guest's picture
Guest

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

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