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Bic pen: Rocky tummy
More joy of writing. Bic
Agency: Jung Von Matt, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider
Copywriter: Michael Haeussler
Art Director: Michael Janke
Photographer: Daniel Zoubek
Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner
Comments
Nice campaign! Great stuff for bic
yeah it is nice.
http://jennywhx.blogspot.com jwhx:Visionary
great stuff
I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.
Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this
cute!
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