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Bic pen: Never

Bic pen: Never
Your rating: None Average: 8.5 (48 votes)

For the never ending answer.

Advertising Agency: Supermarket, Bangkok, Thailand
Creative Director: Yoswadee Huvanandana
Art Director: Krittin Taveepholjaroon
Copywriter: Yoswadee Huvanandana
Photographer: 51 Studio

29 Comments

JAGGY's picture 1388 pencils

Made me laugh. Grettt...

Jaggy, MICA Ahmedabad

danestevez's picture 115 pencils

it's really cool...thumbs up ;)

axelk's picture 286 pencils

really smart ad. good work

ivancapo's picture 88 pencils

Nice concept

dontkaysiao's picture 3 pencils

very interesting, sure made me giggle!

dee mak mak!!

bknowlden's picture 3676 pencils

Line is a little see-say. I'd like to see something more like "BIC forever" or something... (says the art director).

tiny_wordz's picture 327 pencils

kool n (most importantly) simple

chintan ruparel's picture 1516 pencils

yeah this is bang on!! i cant think of anyone who wouldn't like this!! i wish i'd had thought of this. only one thing...i think it wud've done just fine without the line at all..

~ old habits die hard, older ones never do ~

habeel2004's picture 99 pencils

very nice....

Ali Behzad

jacopo's picture 29 pencils

perfect!!!!!!!!!! bravissimo!!!!!!!!!!!!

Vicomte's picture 287 pencils

Brief : We've seen so many ads for pens, Please make something new.
Mission complete!

AshtonJR's picture 15 pencils

I like it. But it's not a seller.

simone's picture 187 pencils

It's GREAT but there's the (Burger's fast delivery) campaign in this page, so this one comes a little behind in comparision to that one.

Rene Fractal's picture 1430 pencils

Not sure about the art direction, but the concept is really good.

RM's picture 421 pencils

What if you're a brash rounder?

followthebullet's picture 132 pencils

this is a totally fresh approach for a pen! great work!

gmint7's picture 2679 pencils

:::J:::
photographer : 51studio

...

:::J:::

meetmadman's picture 30 pencils

very creative ....
n verrrry smart ...

but i'm not sure about selling

we are the owner of the future

Kateter's picture 2040 pencils

until they do it better than the 'endless line' for the same product a few years ago (from Hunt Lascaris) this is just not excellent.

LisAD's picture 448 pencils

easy peasy & smarty party

"the art director says: whatever I say"

raverus's picture 1471 pencils

hahaha

Albondiga's picture 94 pencils

3 1/3 isn't THAT long

pabloaotw's picture 235 pencils

Yeah... You seems like a very smart guy... Please, explain mathematically 1/3...

grasshopper's picture 54 pencils

brilliant

ManchuChanchu's picture 701 pencils

different n thought provoking

VAMPIRO's picture 373 pencils

Intelligent ad!!!

Live and learn!

Live and learn!

dis_ease's picture 14 pencils

really clever ads smart googg piece !!!!!!!!!!
great

dis_ease's picture 14 pencils

really clever ads smart googg piece !!!!!!!!!!
great

picktokyo's picture 1410 pencils

It's awesome!!
But I would remove the copy to make it better.

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