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14 comments

addyhoch10's picture
addyhoch10
2592 pencils

another j.v.m. that kicks ass! well done

jennywhx's picture
jennywhx
1142 pencils

laugh. funny.
but why don't include a pen inside, perhaps right beside the paper.
or they wish to make the feel that the pen is too valuable and can' leave it anyplace?

the_ashlands's picture
the_ashlands
1394 pencils

great point...i was wondering the same.

slim's picture
slim
1047 pencils

the thought never entered my head, nor I'm guessing the creatives behind it. what a strange, strange interpretation...

PeteHH's picture
PeteHH
202 pencils

Great campaign, even though it's somehow weird that JvM recently makes award-ads for classical award-clients (LEGO was the last one I spoted here). Who's next? Guiness?! Diesel?

Desi's picture
Desi
1052 pencils

Not bowled by the idea and looks fake. Why in English when it is done by a german agency in Germany.
Howcome we never see these ads done in local language with translation at the bottom?

popdistortion's picture
popdistortion
1594 pencils

It's in english because it goes to award shows. Not really difficult to translate it anyway.
I really like the campaign.

Jozef's picture
Jozef
60 pencils

It may be done by a German, or should I say "Deutsche", agency but that doesn't necessarily mean that the target audience is German. The audience may very well be English or whatever.

Exquisite typography in any case.

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copycomoelcopi's picture
copycomoelcopi
822 pencils

Great idea. Great campaign. Easy to get for people…

kagemusha's picture
kagemusha
30 pencils

good. works for awards and audience.

slim's picture
slim
1047 pencils

Silver, if not gold. Brilliant, brilliant work.

advinci's picture
advinci
34 pencils

excellent work. i love it.

hang-the-dj's picture
hang-the-dj
1262 pencils

The thinking behind this idea is solid, but doesn't anyne else find it strange that 'More joy of writing' is gramatically wrong?

As for the 'Rocky bit tummy' line...I agree with Desi, these should have been done in German, the translation to English kills the campaign.

Demme's picture
Demme
30 pencils

ahahah. sweet.

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