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BIC: Lips

BIC: Lips
Your rating: None Average: 5.1 (15 votes)

Spark something.
Introducing the new M series. Sleek design fuelled by a BIC.

Advertising Agency: Maclaren Mccann, Toronto, Canada
Creative Directors: Sean Davison, Jon Freir
Art Director: Erin Wendel
Copywriter: Lauren McRindle
Photographer: Shangoon
Published: September 2007

10 Comments

erhanali's picture 368 pencils

This doesn't work for me at all.

"Everyday is one short life"

www.erhanali.blogspot.com/

bara bara baez's picture 148 pencils

I wish I weren't haven't done this please so stop yourself not this time hasn't!

me myself and irene's picture 1246 pencils

is the kiss supposed to be the flame??....
i lke the product but i don't like this ad. Not clear, not good art direction, not a strong concept (it could have gone so much farther!!).

Senhora Kolossa's picture 493 pencils

wtf??? seems to be a students work...

Tincho's picture 1099 pencils

I got it as soon as I saw it.

The visual is simple and very clear, and the copy tell us to "ignite the love" (or something not that serious)

Its a known and good insight between smokers, WELL DONE.

misterpanda's picture 282 pencils

the other one its good

Rog's picture 6110 pencils

Quit.

>>>> That's not an ad. THIS is an ad.

jakartatung's picture 96 pencils

Quite applies to dog fleas on 8th floor.

kgeiger's picture 6642 pencils

This works quite nicely. The "Paul" advert is just lame.

super calibara's picture 176 pencils

That's a lot of butch.

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