BIC: Lips
Spark something.
Introducing the new M series. Sleek design fuelled by a BIC.
Advertising Agency: Maclaren Mccann, Toronto, Canada
Creative Directors: Sean Davison, Jon Freir
Art Director: Erin Wendel
Copywriter: Lauren McRindle
Photographer: Shangoon
Published: September 2007
10 Comments
This doesn't work for me at all.
"Everyday is one short life"
www.erhanali.blogspot.com/
I wish I weren't haven't done this please so stop yourself not this time hasn't!
is the kiss supposed to be the flame??....
i lke the product but i don't like this ad. Not clear, not good art direction, not a strong concept (it could have gone so much farther!!).
wtf??? seems to be a students work...
I got it as soon as I saw it.
The visual is simple and very clear, and the copy tell us to "ignite the love" (or something not that serious)
Its a known and good insight between smokers, WELL DONE.
the other one its good
Quit.
>>>> That's not an ad. THIS is an ad.
Quite applies to dog fleas on 8th floor.
This works quite nicely. The "Paul" advert is just lame.
That's a lot of butch.