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Bic: Lighter
Not just pens.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008
Comments
I like the fact they used pens as the main product. I think they're known mainly for their pens. Nice!
Not just Penus!
Love it. Ignore the haters.
Line is weak. Ad is boring.
this was posted before, wasn´t it?
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