9 comments

AdDavid's picture
AdDavid
406 pencils

what about the eyes? fine ads though.

Mo's picture
Mo
648 pencils

true...

bknowlden's picture
bknowlden
3647 pencils

I would say that this is expected, but a message that is so boiled down to the point that anyone could understand is very effective in my mind. Nice job TBWA.

Vudu6's picture
Vudu6
81 pencils

Nice and simple.

RAZ21's picture
RAZ21
253 pencils

ditto

ivanlim's picture
ivanlim
262 pencils

i really love this ad.
but the pen doesn't live up to the promise, unfortunately.
and a great ad kills a poor product faster.

perhaps you should switch it to those .1 pen nips.

kc_brock's picture
kc_brock
703 pencils

you can't just switch the product, unless you're in the student world.

beautifully simple ads.

rd

ivanlim's picture
ivanlim
262 pencils

you can if it's still for bic pens.
u know, the 'cleaning up the ad that ran' with the 'for award submissions' clause.

cuteangel's picture
cuteangel
39 pencils

simple n nice......

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