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Comments (30)

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Highest Rated

the-new-kid's picture
the-new-kid
Activity Score 78

simple yet effective.

Carolain's picture
Carolain
Activity Score 2
Ola's picture
Ola
Activity Score 34

one of the best ads of all time

vinylsofa's picture
vinylsofa
Activity Score 42

It says something about the power of an idea when no copy is required. Great work.

tsutomukun's picture
tsutomukun
Activity Score 42

actually, if you give a second look, the 'copy' is the moebius loop.

Joe Harris's picture
Joe Harris
Activity Score 176

i may get shot down:P

but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.

still sticks in my head after all these years.

brain123's picture
brain123
Activity Score 830

One of my favorite ads of all time !!

adrianapr's picture
adrianapr
Activity Score 1238

brilliant.

Tinglow's picture
Tinglow
Activity Score 614

I seriously dont find it great for infinite reasons. No salt!

dr_alfonso_bremel's picture
dr_alfonso_bremel
Activity Score 179

I don´t like it that much.

david ogilvy's picture
david ogilvy
Activity Score 30

This is even better than me in my Hathaway shirt days

espi72's picture
espi72
Activity Score 75

too good

s1bs's picture
s1bs
Activity Score 397

Great Work

<<<<<>>>>>

(2010)*

slip's picture
slip
Activity Score 919

A beacon of simplicity for all.

*****

SJB

BecauseISaidSo's picture
BecauseISaidSo
Activity Score 26

Extreme doodling

kulago's picture
kulago
Activity Score 101

good ad is simple

Memetic's picture
Memetic
Activity Score 150

Bit of an over promise though don't you think? I mean it can't go on forever.

velle's picture
velle
Activity Score 1550

yea, this kind of thinking would have caused me to bin an idea such as this - and then someone else comes up with it, win an award, and ill want to stab myself in my other eye with my BIC pen

hermotsura's picture
hermotsura
Activity Score 254

i very much like this one. to all the guests who say it's been done before: when and where? as far as i know this is the first one, it's bloody famous all over the world. what some people might have against it is that it's a one-shot. however, i've seen another one, it was basically a page all covered in ink and it resembled the waves of the ocean. again, the idea is infinity, again, the product: bic.

Memetic, as long as the basis for the ad is true, you could exaggerate to convey the message. otherwise you're basically be saying that all ads should be literal and true to the very last detail, doesn't work that way.

velle's picture
velle
Activity Score 1550

touche

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Personally, this has to be the best print advert ever done...

This ad created the advertising benchmark...

JCG's picture
JCG
Activity Score 39

GREAT AD!! Really good!!
but if you're trying to express infinity, I think there's a hand still drawing the figure missing.

Congratulations though.

capywriter's picture
capywriter
Activity Score 5509

still great!

velle's picture
velle
Activity Score 1550

my first thought was, 'hey, that's overpromising! nothing can last forever'
then i picked up my BIC and stabbed myself in the eye cause i know im being way too literal for advertising, again.

Sdb's picture
Sdb
Activity Score 1362

Classy.. Simplicity is defined here.

Sdb's picture
Sdb
Activity Score 1362

Great.

MidasTouch's picture
MidasTouch
Activity Score 1024

Not bad, but treatment could have been improved!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

andylefty's picture
andylefty
Activity Score 4535

Overused.

somecopywriter's picture
somecopywriter
Activity Score 1113

I dig how this makes an overused cliche look fresh once again.

charithco's picture
charithco
Activity Score 266

common factor in a different execute

"Art is my life's satisfaction"

the-new-kid's picture
the-new-kid
Activity Score 78

simple yet effective.

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