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BIC: Infinity

BIC: Infinity
Your rating: None Average: 9 (145 votes)

Advertising Agency: TBWA Hunt Lascaris, South Africa
Creative Director: Tony Granger
Copywriter: Clare Mcnally
Art Director: Jan Jacobs

39 Comments

Carolain's picture 2 pencils

Anyone know where it is from and whose it is?

Guest's picture

clare mcnally is the "copywriter" for the ad. i don't know where it was done.

Guest's picture

Writer: Clare Mcnally
Art Director: Jan Jacobs
CD: Tony Granger
Agency: TBWA Hunt Lascaris (South Africa)

Ola's picture 34 pencils

one of the best ads of all time

vinylsofa's picture 42 pencils

It says something about the power of an idea when no copy is required. Great work.

tsutomukun's picture 48 pencils

actually, if you give a second look, the 'copy' is the moebius loop.

Joe Harris's picture 176 pencils

i may get shot down:P

but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.

still sticks in my head after all these years.

-------------------
If at first you dont succeed... don't try parachuting

dolly's picture

Great idea, well executed, communicates the benefit, has a message
GREAT AD

Elrehpani's picture

nada

brain123's picture 838 pencils

One of my favorite ads of all time !!

me myself and irene's picture 1250 pencils

brilliant.

Tinglow's picture 614 pencils

I seriously dont find it great for infinite reasons. No salt!

---
It comes just like that!

dr_alfonso_bremel's picture 181 pencils

I don´t like it that much.

Dr. Alfonso Bremel

david ogilvy's picture 30 pencils

This is even better than me in my Hathaway shirt days

no one wants to buy anything from a clown

espi72's picture 75 pencils

too good

s1bs's picture 391 pencils

Great Work

<<<<<>>>>>

(2010)*

slip's picture 925 pencils

A beacon of simplicity for all.

*****

SJB

Guest's picture

done

Guest's picture

link?

Guest's picture

done.... but for tv ad.... years ago

Guest's picture

Very simple but great ad!

BecauseISaidSo's picture 24 pencils

Extreme doodling

kulago's picture 92 pencils

good ad is simple

Memetic's picture 134 pencils

Bit of an over promise though don't you think? I mean it can't go on forever.

velle's picture 1560 pencils

yea, this kind of thinking would have caused me to bin an idea such as this - and then someone else comes up with it, win an award, and ill want to stab myself in my other eye with my BIC pen

Guest's picture

This was done before...almost identically.

Guest's picture

this ad is at least 10 years old, no? that way i should just scan the whole Copy Book and put one ad after the other, every second day :)

:(

Guest's picture

Not sure what these last two comments are about. As far as I know, this is the original BIC ad from 2000 (The Copy Book is from 1995).

Guest's picture

done, for a tv commercial... years ago

hermotsura's picture 254 pencils
7

i very much like this one. to all the guests who say it's been done before: when and where? as far as i know this is the first one, it's bloody famous all over the world. what some people might have against it is that it's a one-shot. however, i've seen another one, it was basically a page all covered in ink and it resembled the waves of the ocean. again, the idea is infinity, again, the product: bic.

Memetic, as long as the basis for the ad is true, you could exaggerate to convey the message. otherwise you're basically be saying that all ads should be literal and true to the very last detail, doesn't work that way.

In the quiet words of the Virgin Mary... Come again?

velle's picture 1560 pencils

touche

Spoonfeederxxx's picture 643 pencils

Personally, this has to be the best print advert ever done...

This ad created the advertising benchmark...

JCG's picture 11 pencils

GREAT AD!! Really good!!
but if you're trying to express infinity, I think there's a hand still drawing the figure missing.

Congratulations though.

the_capywriter's picture 5526 pencils
8

still great!

adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter

velle's picture 1560 pencils

my first thought was, 'hey, that's overpromising! nothing can last forever'
then i picked up my BIC and stabbed myself in the eye cause i know im being way too literal for advertising, again.

Sdb's picture 1374 pencils

Classy.. Simplicity is defined here.

Sdb's picture 1374 pencils
10

Great.

MidasTouch's picture 1043 pencils
7

Not bad, but treatment could have been improved!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

andylefty's picture 2569 pencils

Overused.

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