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BIC: Infinity

BIC: Infinity
Your rating: None Average: 8.8 (94 votes)

Advertising Agency: TBWA Hunt Lascaris, South Africa
Creative Director: Tony Granger
Copywriter: Clare Mcnally
Art Director: Jan Jacobs

Comments

Carolain's picture 2 pencils

Anyone know where it is from and whose it is?

Guest's picture

clare mcnally is the "copywriter" for the ad. i don't know where it was done.

Guest's picture

Writer: Clare Mcnally
Art Director: Jan Jacobs
CD: Tony Granger
Agency: TBWA Hunt Lascaris (South Africa)

Ola's picture 34 pencils

one of the best ads of all time

vinylsofa's picture 42 pencils

It says something about the power of an idea when no copy is required. Great work.

tsutomukun's picture 48 pencils

actually, if you give a second look, the 'copy' is the moebius loop.

Joe Harris's picture 176 pencils

i may get shot down:P

but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.

still sticks in my head after all these years.

-------------------
If at first you dont succeed... don't try parachuting

dolly's picture

Great idea, well executed, communicates the benefit, has a message
GREAT AD

Elrehpani's picture

nada

brain123's picture 840 pencils

One of my favorite ads of all time !!

me myself and irene's picture 1256 pencils

brilliant.

Tinglow's picture 622 pencils

I seriously dont find it great for infinite reasons. No salt!

---
It comes just like that!

dr_alfonso_bremel's picture 71 pencils

I don´t like it that much.

Dr. Alfonso Bremel

david ogilvy's picture 30 pencils

This is even better than me in my Hathaway shirt days

no one wants to buy anything from a clown

espi72's picture 73 pencils

too good

s1bs's picture 120 pencils

Great Work

<<<<<>>>>>

(2010)*

(2010)*

slip's picture 817 pencils

A beacon of simplicity for all.

*****

SJB

Guest's picture

done

Guest's picture

link?

Guest's picture

done.... but for tv ad.... years ago

Guest's picture

Very simple but great ad!

BecauseISaidSo's picture 14 pencils
kulago's picture 32 pencils

good ad is simple

Memetic's picture 94 pencils

Bit of an over promise though don't you think? I mean it can't go on forever.

Guest's picture

This was done before...almost identically.

Guest's picture

this ad is at least 10 years old, no? that way i should just scan the whole Copy Book and put one ad after the other, every second day :)

:(

Guest's picture

Not sure what these last two comments are about. As far as I know, this is the original BIC ad from 2000 (The Copy Book is from 1995).

Guest's picture

done, for a tv commercial... years ago

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