BIC: Infinity
Advertising Agency: TBWA Hunt Lascaris, South Africa
Creative Director: Tony Granger
Copywriter: Clare Mcnally
Art Director: Jan Jacobs
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
39 Comments
Anyone know where it is from and whose it is?
clare mcnally is the "copywriter" for the ad. i don't know where it was done.
Writer: Clare Mcnally
Art Director: Jan Jacobs
CD: Tony Granger
Agency: TBWA Hunt Lascaris (South Africa)
one of the best ads of all time
It says something about the power of an idea when no copy is required. Great work.
actually, if you give a second look, the 'copy' is the moebius loop.
i may get shot down:P
but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.
still sticks in my head after all these years.
-------------------
If at first you dont succeed... don't try parachuting
Great idea, well executed, communicates the benefit, has a message
GREAT AD
nada
One of my favorite ads of all time !!
brilliant.
I seriously dont find it great for infinite reasons. No salt!
---
It comes just like that!
I don´t like it that much.
Dr. Alfonso Bremel
This is even better than me in my Hathaway shirt days
no one wants to buy anything from a clown
too good
Great Work
<<<<<>>>>>
(2010)*
A beacon of simplicity for all.
*****
SJB
done
link?
done.... but for tv ad.... years ago
Very simple but great ad!
Extreme doodling
good ad is simple
Bit of an over promise though don't you think? I mean it can't go on forever.
yea, this kind of thinking would have caused me to bin an idea such as this - and then someone else comes up with it, win an award, and ill want to stab myself in my other eye with my BIC pen
This was done before...almost identically.
this ad is at least 10 years old, no? that way i should just scan the whole Copy Book and put one ad after the other, every second day :)
:(
Not sure what these last two comments are about. As far as I know, this is the original BIC ad from 2000 (The Copy Book is from 1995).
done, for a tv commercial... years ago
i very much like this one. to all the guests who say it's been done before: when and where? as far as i know this is the first one, it's bloody famous all over the world. what some people might have against it is that it's a one-shot. however, i've seen another one, it was basically a page all covered in ink and it resembled the waves of the ocean. again, the idea is infinity, again, the product: bic.
Memetic, as long as the basis for the ad is true, you could exaggerate to convey the message. otherwise you're basically be saying that all ads should be literal and true to the very last detail, doesn't work that way.
In the quiet words of the Virgin Mary... Come again?
touche
Personally, this has to be the best print advert ever done...
This ad created the advertising benchmark...
GREAT AD!! Really good!!
but if you're trying to express infinity, I think there's a hand still drawing the figure missing.
Congratulations though.
still great!
adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter
my first thought was, 'hey, that's overpromising! nothing can last forever'
then i picked up my BIC and stabbed myself in the eye cause i know im being way too literal for advertising, again.
Classy.. Simplicity is defined here.
Great.
Not bad, but treatment could have been improved!
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Overused.