My Dearest Wife,
I know you're still mad at me for sleeping with your sister, but I can explain...
When you have a lot to write
The BIC Infinity ad is still my favourite BIC ad, but I must say this one is entertaining as well. I love it when an ad tells a whole story. When it kick starts my imagination. It leaves a lasting impression in me and I recall it later in life. Don't miss the tear drops, beautiful final touch to a strong concept.
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw, Linda Locke
Copywriter: Victor Ng
Art Director: Jon Loke
Photographer: Hon (Shutterbug)