BIC: Husband

My Dearest Wife,
I know you're still mad at me for sleeping with your sister, but I can explain...
When you have a lot to write

The BIC Infinity ad is still my favourite BIC ad, but I must say this one is entertaining as well. I love it when an ad tells a whole story. When it kick starts my imagination. It leaves a lasting impression in me and I recall it later in life. Don't miss the tear drops, beautiful final touch to a strong concept.

Agency: Leo Burnett, Singapore
Creative Director: Steve Straw, Linda Locke
Copywriter: Victor Ng
Art Director: Jon Loke
Photographer: Hon (Shutterbug)
Illustrator: Procolor

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9 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

ha very nice

pindaro's picture
pindaro
526 pencils

jajajajajajjajaaj nniiiiiiice!!!

Mo's picture
Mo
648 pencils

hahahaa...Funnny. :D . The tear drops make it even funnier. :-)

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

Like everyone in the world who's doing ads for WWF... Like the Thais who are obsessed with their "Torchlight" ads... And like every ad creatives in Singapore who seems to be doing some work for BIC pens... No offence to everyone, I just don't like the direction of all the BIC ads...

Mabakima's picture
Mabakima
84 pencils

Loosen up, dude. It's just advertising.

Oh, I like this ad. Funny!

Cerebrum Conexus's picture
Cerebrum Conexus
12 pencils

I love this ad. Good art and really good copy! Well done!

GrandChamp's picture
GrandChamp
97 pencils

good but cant he be writing this in the day time where we can see the pen better.

rubel's picture
rubel
4 pencils

I m not understand it .It is important to awriter.....what he/she write.why write?

Wordnerd's picture
Wordnerd
6662 pencils

he had sex with the sister of his wife and says he can explain why he did. That will be a long explanation. and the pen is for long writing

very nice by the way :)

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