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Agency Network: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by Dragster, Sweden for BIC, within the category: Health.

The safety razor that follows your shapes.

Advertising Agency: Dragster, Gothenburg, Sweden
Creative Director: Dan Stendahl
Art Director: Caspar Ekwall
Copywriter: Catja Björklund
Photographer: David Hede

Comments (14)

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Highest Rated

Guest's picture
Guest

hahaha! Funny!

shakejazz's picture
shakejazz
Activity Score 16

hmmmmmmmmmm

Guest's picture
Guest

normal idea =)
love orange

Sazarret's picture
Sazarret
Activity Score 130

I like the idea of using the magazine curves to show the benefit, but I don't think much people would see it like that.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I likey

ackattak's picture
ackattak
Activity Score 396

Good use of media. I don't see how people could miss an idea this simple.

sneakyhands's picture
sneakyhands
Activity Score 1857

don't nick your 'gutter'
lol, not bad.

Guest's picture
Guest

Good media usage!

Guest's picture
Guest

it's a product demo done in an innovative way... yet again. yawn.

funky_frogii's picture
funky_frogii
Activity Score 2538

VERY GOOD....

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

"follows"? "...adapts to your body"

Guest's picture
Guest

So very bad. Done til death and this is one of the worst ever executions out there. And what is she shaving? Her butt cheeks? Is she shaving colour of her ass? Or her tan? It's like the creatives saw I similiar ad in a magazine on lunch break and said "Oh yeah, let's do that! It looks advertisy..." I mean come one. Stop wasting your clients money.

Guest's picture
Guest

*yawn* to all these negative comments...

only know how to criticise....don't just say it...work it..! your ideas might be worse....

Guest's picture
Guest

IT 'S GOOD AD.

Guest's picture
Guest

hahaha! Funny!

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