Bic: Eiffel Tower

Writes 2 kms. Bic.

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Felipe Ortiz
Copywriters: Cristian López, Camilo Muñoz
Illustrator: Daniel Cáceres

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27 comments

skeMaMen's picture
skeMaMen
426 pencils

Nice! Everything is done by pencil, including logo...

>>> Designed to be signed...

pierrelastname's picture
pierrelastname
2869 pencils
chapelier's picture
chapelier
154 pencils

This is so much more well done than the Domino's one... similar concept but definitely makes more sense!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Girlfireice's picture
Girlfireice
254 pencils

by pen, u mean?
I like it

shortafella's picture
shortafella
1055 pencils

great series. Love the way you have put the product in the print

JeffP's picture
JeffP
810 pencils

Nice work. Pity the pen writes so badly.

talkingisfree's picture
talkingisfree
2565 pencils

Good one.

luispiter's picture
luispiter
2756 pencils

its the better... congratulation

Prof's picture
Prof
1453 pencils

yup, cannes.

Quite really.

Hiperion's picture
Hiperion
3138 pencils

Well done!!!
Old , but it works for me.

AL6352's picture
AL6352
66 pencils

I like it! Clear benefit of the product, excellent artwork.

morse's picture
morse
15117 pencils

Really cool visual idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25708 pencils

I love the idea.

Boxey's picture
Boxey
8885 pencils

I thought it felt familiar.

bakamono's picture
bakamono
1006 pencils

I think this one did it better. Not sure what pizza got to do with whales unless its in Japan.

because therefore it is

mr.x's picture
mr.x
952 pencils

Good work on these ads! Like!

SayDotCom's picture
SayDotCom
2 pencils

Nice one. Shows the quality of the product.

Visit me some time at facebook fanpage package.

Lazarus's picture
Lazarus
1490 pencils

Okay.

Chichchoe's picture
Chichchoe
2 pencils

It's cool! Congrats!

shahidali's picture
shahidali
4063 pencils

good to see that people are not saying 'done' to an idea done zillions of time.

shahid

SuPeRfLy's picture
SuPeRfLy
24 pencils

Very cool, congratulations!!!!

everartz's picture
everartz
7611 pencils

i see that this technique is the new trend in advertising.. maybe we'll see lots of campaigns done using a tweak but similar way to this one here.. until it fades away like other techniques.. i'll give it 7/10

| Everartz |

chapelier's picture
chapelier
154 pencils

I LOVE it! Very clever and simply put.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Alberto Blackberry's picture
Alberto Blackberry
19 pencils

The ad developed for Domino's is weak and not clear, while in this case the idea is clear and immediate
unfortunately the pen writes (2 kms) quite badly...

ace85le's picture
ace85le
3939 pencils

Love this. Cannes material. Cannes love minimalism oh yes they do.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

diabili's picture
diabili
532 pencils

Great!

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