Agency Network: 
November 2011

Print advertisment created by TBWA, Chile for BIC, within the category: Gaming.

Really intense energy

Advertising Agency: TBWA, Chile
Creative Director: Eduardo Novión
Art Director: Daniel Gómez
Copywriter: Seba Solar
Retoucher: Digitally Obese Graphic Company

Comments (25)

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Highest Rated

jponino's picture
Activity Score 601

what is suppose to be intense here? the eyes? the smile? the fact that it's so intense that the doll is having epilepsy ?
not clear.....

Gualcor's picture
Activity Score 978

So intense it makes the doll grow real teeth.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

kleenex's picture
Activity Score 49614

Bic makes Batteries??? Never seen them before...

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

Not clear to me.

Rchuecos22's picture
Activity Score 103

The batteries are so intense that they are electrocuting the toys... Nice idea!

Oblabla's picture
Activity Score 298

the pic really grabs your attention

jponino's picture
Activity Score 601

what is suppose to be intense here? the eyes? the smile? the fact that it's so intense that the doll is having epilepsy ?
not clear.....

wonwaywoo's picture
Activity Score 91

Alive?I think!

hawaiian loop's picture
hawaiian loop
Activity Score 47

Please take a moment and appreciate this woman:

ps: I don't get this ad.

strange days

Shrinivas D's picture
Shrinivas D
Activity Score 26

Great...the battery is so powerful...and as soon as it gets inserted...the expressions are like "being shocked" has nothing to do with tooth as per my discretion.

Temple's picture
Activity Score 11337

I wonder if the average guy in Santiago, Chile can get this ad, while it is hard for even professionals to get it. Award vanity and probably ghost ad.

thedesignaddict's picture
Activity Score 5403

There are so many more interesting ways that you could have chosen to show 'really intense energy' using toys. The execution you chose was very weak.

stickynotes's picture
Activity Score 1094

you need to see the eye-brows to understand the facial expression, like this it doesn't work. the human teeth are just wrong
and feel lazy photoshopped, especially in the teddy version. what i like is the stopping power the ad has.

dbor's picture
Activity Score 1455

Visiting proctologist.

purshotham's picture
Activity Score 457

I don't think this ad sell the product...

Billoughsby's picture
Activity Score 5144

The reader must get instantly that this is your average doll, just doing something, or in a state, that it usually isn't. That's a tough thing to convey with an extreme close shot of the face. It's a misfire, but one (as stickynotes says) with stopping power. That's why the three stars instead of one.

That's it.

andylefty's picture
Activity Score 4535

I'd say the shocked expression and dilated pupils. However, so what.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Chilean batteries full of the finest Peruvian?

The Jobless Writer
Will Think for Salary

Hadrons's picture
Activity Score 6041

Look at the pupils...


goranflr's picture
Activity Score 259

Not clear at all.

Fera Groove's picture
Fera Groove
Activity Score 205

You gotta be fucking kidding me TBWA Chile.

CuriousPencil's picture
Activity Score 4225

The fail on this for me is that if you crank up the power on something, its circuits are gonna fry. Batteries aren't built to deliver intense energy. They're built to deliver precisely the energy required -- it's the longevity that is the singlemost important differentiator of any battery -- but I guess that message has been drained to death and consumers may think this is a winning ad. Not for me, but it does have the stopping power, so two from me.

djspiralz's picture
Activity Score 491

lovely illustrations, weak idea

Glut's picture
Activity Score 3935

done. next

Cheerriiee's picture
Activity Score 952

Yeees very intense!! reminded me of "chucky"

vote4pedro's picture
Activity Score 4601

Maybe it's just me, but if I buy a 9 volt battery, I want 9 volts of energy.