BIC: Doll

Really intense energy

Advertising Agency: TBWA, Chile
Creative Director: Eduardo Novión
Art Director: Daniel Gómez
Copywriter: Seba Solar
Retoucher: Digitally Obese Graphic Company

November 2011


Gualcor's picture
978 pencils

So intense it makes the doll grow real teeth.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

kleenex's picture
40726 pencils

Bic makes Batteries??? Never seen them before...

Akshay Kuma's picture
Akshay Kuma
38 pencils

Not clear to me.

Rchuecos22's picture
103 pencils

The batteries are so intense that they are electrocuting the toys... Nice idea!

Oblabla's picture
298 pencils

the pic really grabs your attention

jponino's picture
601 pencils

what is suppose to be intense here? the eyes? the smile? the fact that it's so intense that the doll is having epilepsy ?
not clear.....

wonwaywoo's picture
91 pencils

Alive?I think!

hawaiian loop's picture
hawaiian loop
47 pencils

Please take a moment and appreciate this woman:

ps: I don't get this ad.

strange days

Shrinivas D's picture
Shrinivas D
26 pencils

Great...the battery is so powerful...and as soon as it gets inserted...the expressions are like "being shocked" has nothing to do with tooth as per my discretion.

Temple's picture
11323 pencils

I wonder if the average guy in Santiago, Chile can get this ad, while it is hard for even professionals to get it. Award vanity and probably ghost ad.

thedesignaddict's picture
5403 pencils

There are so many more interesting ways that you could have chosen to show 'really intense energy' using toys. The execution you chose was very weak.

stickynotes's picture
1094 pencils

you need to see the eye-brows to understand the facial expression, like this it doesn't work. the human teeth are just wrong
and feel lazy photoshopped, especially in the teddy version. what i like is the stopping power the ad has.

dbor's picture
1455 pencils

Visiting proctologist.

purshotham's picture
455 pencils

I don't think this ad sell the product...

Billoughsby's picture
5144 pencils

The reader must get instantly that this is your average doll, just doing something, or in a state, that it usually isn't. That's a tough thing to convey with an extreme close shot of the face. It's a misfire, but one (as stickynotes says) with stopping power. That's why the three stars instead of one.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
4535 pencils

I'd say the shocked expression and dilated pupils. However, so what.

Roger Keynes's picture
Roger Keynes
5498 pencils

Chilean batteries full of the finest Peruvian?

The Jobless Writer
Will Think for Salary

Hadrons's picture
5985 pencils

Look at the pupils...


goranflr's picture
259 pencils

Not clear at all.

Fera Groove's picture
Fera Groove
205 pencils

You gotta be fucking kidding me TBWA Chile.

CuriousPencil's picture
4225 pencils

The fail on this for me is that if you crank up the power on something, its circuits are gonna fry. Batteries aren't built to deliver intense energy. They're built to deliver precisely the energy required -- it's the longevity that is the singlemost important differentiator of any battery -- but I guess that message has been drained to death and consumers may think this is a winning ad. Not for me, but it does have the stopping power, so two from me.

djspiralz's picture
491 pencils

lovely illustrations, weak idea

Glut's picture
3937 pencils

done. next

Cheerriiee's picture
952 pencils

Yeees very intense!! reminded me of "chucky"

vote4pedro's picture
4601 pencils

Maybe it's just me, but if I buy a 9 volt battery, I want 9 volts of energy.

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