BIC Bond: Cloth Button

Whatever life breaks up.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Roberto Ulhoa
Photographer: Denis Sitta
Producers: José Francisco Ressutti Jr, João Albertini

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5 comments

gadgets's picture
gadgets
1063 pencils

nice...

lemonAd's picture
lemonAd
276 pencils

Who in the world superglues their buttons? I liked the other one better.

WhiteBeard's picture
WhiteBeard
26 pencils

haha cute :d

stickynotes's picture
stickynotes
1058 pencils

I'm surprised how emotional an ad for glue can be, well done! nice art & copy.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Montagem e fotografia impecavél! Muito bom!

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