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Bic: Battery
Not just pens.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008
Comments
Guys, this is a repost, I wanted to have all executions appear together in the archive. Sorry for the confusion.
Thanx, it still doesn't help the idea in any way though... sorry for being blunt...
Who turned the world upside down?
Still as stale as last year's bread price...
Who turned the world upside down?
as stale as the as the fish rapper.
c'mon... they're using the pen to draw stuff that BIC also sells/manufacter. But they're worldwide famous because of their pens... so the tag line "Not just pens"
Not just a penus in action!
Like them all.
Me too. Nice campaign although it feels a bit like the Bic ad from JWT Amsterdam with the beard.
I like this campaign too.
it's a smart way to use heritage of a pen-making to promote extensions.
drawn with a pen that they're famous for.
nice.
pretty drawings
Not just a crap ad.
Nice idea but I'm not 100% on side with the brief. Just because Bic make good(?) pens doesn't mean they make good batteries etc.
I like it. its simple and you get it instantly.
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