Bic Batteries: Doll
Really intense energy
Advertising Agency: TBWA, Chile
Creative Director: Eduardo Novión
Art Director: Daniel Gómez
Copywriter: Seba Solar
Retoucher: Digitally Obese Graphic Company
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25 Comments
So intense it makes the doll grow real teeth.
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Bic makes Batteries??? Never seen them before...
Not clear to me.
The batteries are so intense that they are electrocuting the toys... Nice idea!
the pic really grabs your attention
Oblabla.wordpress.com
what is suppose to be intense here? the eyes? the smile? the fact that it's so intense that the doll is having epilepsy ?
not clear.....
Alive?I think！
Please take a moment and appreciate this woman: http://www.youtube.com/watch?v=br2s0xJyFEM
ps: I don't get this ad.
strange days
Great...the battery is so powerful...and as soon as it gets inserted...the expressions are like "being shocked"...it has nothing to do with tooth as per my discretion.
I wonder if the average guy in Santiago, Chile can get this ad, while it is hard for even professionals to get it. Award vanity and probably ghost ad.
There are so many more interesting ways that you could have chosen to show 'really intense energy' using toys. The execution you chose was very weak.
you need to see the eye-brows to understand the facial expression, like this it doesn't work. the human teeth are just wrong
and feel lazy photoshopped, especially in the teddy version. what i like is the stopping power the ad has.
Visiting proctologist.
I don't think this ad sell the product...
The reader must get instantly that this is your average doll, just doing something, or in a state, that it usually isn't. That's a tough thing to convey with an extreme close shot of the face. It's a misfire, but one (as stickynotes says) with stopping power. That's why the three stars instead of one.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I'd say the shocked expression and dilated pupils. However, so what.
Chilean batteries full of the finest Peruvian?
Will Think for Salary
Look at the pupils...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Not clear at all.
You gotta be fucking kidding me TBWA Chile.
The fail on this for me is that if you crank up the power on something, its circuits are gonna fry. Batteries aren't built to deliver intense energy. They're built to deliver precisely the energy required -- it's the longevity that is the singlemost important differentiator of any battery -- but I guess that message has been drained to death and consumers may think this is a winning ad. Not for me, but it does have the stopping power, so two from me.
lovely illustrations, weak idea
done. next
Yeees very intense!! reminded me of "chucky"
Maybe it's just me, but if I buy a 9 volt battery, I want 9 volts of energy.