Bianco: Men, 2

Advertising Agency: & Co., Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storgaard, Jesper Schmidt

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17 comments

krautland's picture
krautland
3204 pencils

hairy legs and shaved upper torso? what's going on here?
also... I don't get the ad.

Guest commenter's picture
Guest commenter

no, what's going on with you?

Guest commenter's picture
Guest commenter

How Gay... So you mean these shoes are only for pillow biters

SeanMartin's picture
SeanMartin

Go back to class; you're annoying the grown ups.

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No, I am not a media buyer.

Andrea C.'s picture
Andrea C.

I think:
same sex, same feet, double shoes for both.
it's not simple to understand...

Bradley75's picture
Bradley75

I don't think it's intentional, but I think the gay community would find these demeaning. Although seeing images of gay couples in the media can be a positive thing, this ad makes a spectacle of the gay lifestyle, and communicates that it's some sort of extreme measure and a choice. I think taking this same concept and just tweaking the tone and perspective might help you overcome that.

As a gay man, I think it's pretty cool that I get double the wardrobe because I can raid my boyfriend's closet. But these ads don't seem to celebrate that, they seem to be mocking it.

Guest commenter's picture
Guest commenter

“...communicates that it's some sort of extreme measure and a choice”. Agree. The ad must as well say “You'll go gay for these shoes!”. The only idea behind these seems to be “Homosexuality: controversy”. That's not very open-minded at all.

manugon's picture
manugon
146 pencils

“...communicates that it's some sort of extreme measure and a choice”. Agree. The ad must as well say “You'll go gay for these shoes!”. The only idea behind these seems to be “Homosexuality: controversy”. That's not very open-minded at all.

SeanMartin's picture
SeanMartin

I dont know I'd call it controversial. What I see is a spot-on parody of the usual "I'm so bored, I'm so jaded, I'm so alientated" straight relationships usually shown in fashon shoots.

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No, I am not a media buyer.

Enas's picture
Enas
741 pencils

what about 3 some...for how to treble ur collection

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest commenter's picture
Guest commenter

Man are everybody blind or something.

Thumps up I like but maybe it's because the danish humor are more open minded and sophisticated...

Zeus's picture
Zeus
912 pencils

no entiendo esta mariconada....que alguien me explique

Guest's picture
Guest

Si eres hombre y te pones de novio con otro hombre tu armario crece.

Por la ropa de él.

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

really don't get it

dclxvi

Guest's picture
Guest

I you are gay and you live together with your partner, you can wear your partnere 's shoes. So, you can double your collection.

Guest's picture
Guest

The implied question is "how do you get more shoes?" and the answer is...get a boyfriend! very simple

Guest's picture
Guest

how to double your collection of bianco shoes - bianco shoes are so cool that for doubling the collection you might as well turn gay. what's so hard to get?

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