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Eyes

Agency: 
Published/Aired: 
July 2010
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Description: 

Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens

Comments (9)

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It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.

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