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Eyes

Agency: 
Published/Aired: 
July 2010
Description: 

Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens

Comments (9)

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Highest Rated

Guest's picture
Guest

It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.

Guest's picture
Guest

Well, are you kidding me?

SAM75's picture
SAM75
Activity Score 220

Why "Except for the eyes" ?

alicesososo's picture
alicesososo
Activity Score 32

I'm curious too.

krautland's picture
krautland
Activity Score 3216

ivan: this is an incorrect translation. it's not "Built to toughen each single part of the body" but "Built to torture each single part of the body"

nice photography but the ad sucks.

ivan's picture
ivan

Thanks!

AssassinX's picture
AssassinX
Activity Score 1329

Oh I think it's a bit boring. Sorry.

dsklan's picture
dsklan
Activity Score 1926

yes, it is

Jiki ADV's picture
Jiki ADV
Activity Score 23

and so?

Guest's picture
Guest

It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.

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