Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.
Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens
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9 Comments
Well, are you kidding me?
Why "Except for the eyes" ?
I'm curious too.
ivan: this is an incorrect translation. it's not "Built to toughen each single part of the body" but "Built to torture each single part of the body"
nice photography but the ad sucks.
Thanks!
Oh I think it's a bit boring. Sorry.
yes, it is
and so?
It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.