Bianchi: Eyes

Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens

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Guest's picture

Well, are you kidding me?

SAM75's picture
218 pencils

Why "Except for the eyes" ?

alicesososo's picture
32 pencils

I'm curious too.

krautland's picture
3204 pencils

ivan: this is an incorrect translation. it's not "Built to toughen each single part of the body" but "Built to torture each single part of the body"

nice photography but the ad sucks.

ivan's picture


Ivan Raszl, admin of AotW

AssassinX's picture
1329 pencils

Oh I think it's a bit boring. Sorry.

dsklan's picture
1927 pencils

yes, it is

Jiki ADV's picture
Jiki ADV
23 pencils

and so?

Guest's picture

It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.

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