7 comments

griffin7's picture
griffin7
76 pencils

Beautifully written. I hope people take the time to read these.

amrith's picture
amrith
30 pencils

long body copy... it has to b indra sinha... compelling headlines that make u read the long copy... one sentence leads to another and before u know u hav read the whole thing... highly penetrating... the art of long body copy has not died...

Lazarus's picture
Lazarus
1502 pencils

True and compelling events are always worth noticing. These are a great example, but you're left wondering where the line is drawn between something that is news and something that is advertising.

Kateter's picture
Kateter
2024 pencils

to be honest - this is advertising in its most powerful form: informative, emotional, strong, catchy, empathetic... superb campaign!
I think that 'news' design only makes it stronger and more relevant as 'ad' design ever would.

Ravioli's picture
Ravioli
31 pencils

As flies to wanton boys
Are we to Union Carbide.
They kill us for their sport.

elmikel's picture
elmikel
1147 pencils

I hope those responsible, those f*ckers from Union Carbide, will burn in hell in neverending pains.

...though it's a long copy, after you start you can't stop until you finish reading the whole story. I was really moved by this story and the writing is an excellent one. Good job.

sparkplug's picture
sparkplug
75 pencils

Good Job??? You don't tell Michael Schumacher 'good drive' or Michael Jordan 'good shot' and you certainly don't tell Indra Sinha 'Good job'. Sorry mate.
The man is a legend! You'll find his work in the Copy Bible.

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