Bezerra de Menezes: Get involved

Bezerra de Menezes: Get involved

Don't do the same. Get involved.
www.abrigobezmenezes.org.br

Advertising Agency: Publicis Brasil, Sao Paulo, Brazil
Creative Director: Guilherme Jahara
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Photographer: Thiago Antonovas
Published: March 2008

Your rating: None Average: 7.8 (23 votes)

Comments

Submitted by Grrrr on Tue, 2008-06-17 03:03.

The visual's quite strong but the copy's strange. What are we advertising here? Copy, anyone?

Submitted by sismo83 on Tue, 2008-06-17 03:15.

que?

Submitted by Wrldtravler on Tue, 2008-06-17 03:24.

ignoring your elders -- don't do it!

Submitted by Alistair Craven on Tue, 2008-06-17 04:04.

wow, this is very good and touching! i love it.
for me it works just fine, but for others the copy could be a little more explicit.
though "shelter for the elderly" seems to be enough.

Submitted by XTG on Tue, 2008-06-17 04:15.

powerful!

Submitted by mishkaa on Tue, 2008-06-17 04:34.

i want to believe it's powerful and touching but i can't feel it coz i can't understand what the visual is trying to say.....

Submitted by Rabubi on Tue, 2008-06-17 04:37.

"Don't turn you back on old people" ?

Submitted by AD1014 on Tue, 2008-06-17 05:02.

this is pretty nice, but the family tree thing is so familiar.

Submitted by Kateter on Tue, 2008-06-17 07:40.

I like it.

edit: and 'get involved' would probably do it.

Jimmie's picture
Submitted by Jimmie on Tue, 2008-06-17 07:22.

Effective.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Submitted by banane on Tue, 2008-06-17 07:46.

?????

NatalieM's picture
Submitted by NatalieM on Tue, 2008-06-17 09:38.

The imagery has a strong message.

-Natalie
www.topolewski.net

Submitted by scarfinati on Tue, 2008-06-17 10:25.

Great visual. but maybe the woman should be looking down as if in plea for help.

also it bothers me the top box is slightly bigger than the rest. looks like a mistake

-DaMontana-'s picture
Submitted by -DaMontana- on Wed, 2008-06-18 16:03.

but maybe the woman should be looking down as if in plea for help.

naaaaaa, even if she's alone and forgotten she has dignity

http://www.flickr.com/photos/damontana/

Submitted by vote4pedro on Tue, 2008-06-17 12:48.

not a bad idea. but hard to like an ad based on an advertising cliche - the family tree.

Submitted by daniel_glezmil on Tue, 2008-06-17 13:11.

www.danielglezmilan.blogspot.com

POWERFUL VISUAL. MAYBE FOR AN ALZHAIMER AD.

Submitted by december on Tue, 2008-06-17 13:23.

yeah the visual and the message are very powerful, if the copy is tweaked a little, that ad could be amazing

Angie-chan's picture
Submitted by Angie-chan on Tue, 2008-06-17 16:43.

nyaaa this is pretty, nice ad

Submitted by cabron_tequila on Tue, 2008-06-17 20:27.

Very Good!

Submitted by Disco Munky on Wed, 2008-06-18 05:27.

This made me feel guilty.

That's the sign of a pretty effective ad.

"readthiswhileIstareatyourtits"

Submitted by zarski on Wed, 2008-06-18 06:15.

Done ! for competition young creatives time ago... as a school book at the end of the year !
Nobody wanted to show the face, because the drugs...

Submitted by kshitijsalve on Wed, 2008-06-18 09:49.

thought provoking. nice.