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Beware of Hose

Published/Aired: 
May 2007
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Description: 

This ad campaign was targeted at a 25-35 year old audience looking to buy their first home. This audience would rather live life than spend all their time looking after a yard. Naturally a Red Haus Salzburg condo would make sense.

Advertising Agency: Creative Intelligence, Canada
Creative Director: Christopher Heatherington
Art Director: Brian Allen
Copywriter: Sean Mitchell
Photographer: Gary Campbell

Comments (7)

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teenie's picture
teenie
1894 Activity Scores

To escape a lion, you have to be trapped by one. You cannot escape something that's not menacing you. "Escaping" yardwork implies you are trapped by the drudgery of yardwork. However, what the message should clearly state is that, by buying a condo, you are AVOIDING yardwork. This is not overthinking, this is getting the message right.

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