Betclic Poker: Three of a kind vs Pair of Kings

Three of a kind vs Pair of Kings

Advertising Agency: La chose, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter / Designer: Tanguy Gallis
Agency Account Executives: Alain Roussel Bérengère Mangin
Project Manager: Gareth Thomas
Photographer: Jean Yves Lemoigne
Published: March 2010

Related videos by Shutterstock

12 comments

Singularity's picture
Singularity
202 pencils

Great example of the way some ideas only work in a given medium. The TV spot with this concept is pretty funny and entertaining. This print ad loses the impact and the humor.

- Jeff

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

morse's picture
morse
15671 pencils

You're perfectly right.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Darko Bosnar's picture
Darko Bosnar
346 pencils

Well actually, I play poker and I found this print very funny...I think this is great examplle of idea that everything say in one shot (which is really hard for 90% of tv ads) so it's even better on print.

I personal think, that with small correction in art direction it colud really HIT the target (poker players)...for examplle: it would be great to see more green floor like the real poker green table...

art director at IMAGO
Zagreb-CROATIA

razorsharp creative's picture
razorsharp creative
186 pencils

I have to agree with "Darko". I think this works in a different way than the TV spot. This lets the viewer take in what's happening as opposed to having it thrown at you (as in the TV spot). I actually think the TV spot is a bit too much (and too long). Take about :30 seconds off the TV spot to tighten up the story, getting us to the message faster, would give it more punch. (no pun intended) I also think the rating of this ad versus the TV spot depends on which you see first. I happened to see this ad first, so the TV spot lacked luster...perhaps if it were the other way around I'd feel a bit different. But, I still stand by my view that they work differently to accomplish the same goal. This ad lets you look around, see the people's reactions and take in the message at a pace. The TV ad is "in your face", which is the point, and executes the message in a different, but equally effective, way.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

xcreativity's picture
xcreativity
2374 pencils

love it, great concept, amazing execution, congrats.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture
thedesignaddict
5366 pencils

WTF?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Encuentra el par (entre las personas del público) jajaja
Buena idea de todas formas.

Chief Creative Director Nexus BBDO

Hiperion's picture
Hiperion
3138 pencils

Como jugador ocasional de poker hay algo que no entiendo.
¿Cual es la razón de que las cartas que lleva unmismo jugador luchen entre si?
No le veo sentido alguno.
En cuanto a lo de transformar el poker en lucha libre la idea me gusta pero creo que el ejemplo es un poco confuso o tal vez soy yo el que no lo entiende...

Tomzwarts's picture
Tomzwarts
42 pencils

GREAT!

Adaddicted's picture
Adaddicted
3435 pencils

like it, works here too!

withalltherespects

Rafael Steffen's picture
Rafael Steffen
61 pencils

Reminds me http://www.youtube.com/watch?v=-0uTN8hPpP0 at 1:34
Really nice. Great idea and original.
Congrats from Brazil

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments