Betadine: Roller Skating Accident

It shouldn't hurt twice.
Pain free antiseptic.

Advertising Agency: Y&R Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Art Director: Matthew Edwards
Copywriter: Daniel Joseph
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
Published: May 2012

19 comments

salil.sharma's picture
salil.sharma
2278 pencils

excellent campaign
good work

Pomo's picture
Pomo
5 pencils

The characters of the campaign are very similar to Mama Lucchetti, created a couple of years ago.

iamcreative's picture
iamcreative
262 pencils

Very good idea and art direction.

kleenex's picture
kleenex
32382 pencils

great idea.

carlamarroquin's picture
carlamarroquin
107 pencils

They look a lot similar to Mamá Lucchetti characters.

EMV's picture
EMV
124 pencils

Great art direction, nice concept. Simple and fun. It works for me.

AL6352's picture
AL6352
66 pencils

I like it! Great art direction. Gratifying.

TIGERdesign's picture
TIGERdesign
17 pencils

like it. the "hurting" part is somehow small though.

cryingmouse's picture
cryingmouse
49 pencils

funny, good point and good art

rameshbfa's picture
rameshbfa
51 pencils

like it..:-)

Sincerely

Ramesh Kadiyala

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Que boa grafica! isso é pra quem tinha terror do metiolate! rs

Agamenon's picture
Agamenon
135 pencils

Very nice.

Guillermo Meza's picture
Guillermo Meza
171 pencils

REALLY NICE

Thomas Ferdinand's picture
Thomas Ferdinand
86 pencils

Good art direction and execution.

ItMatters's picture
ItMatters
2171 pencils

I love the headline.

ABear's picture
ABear
194 pencils

Love these!

gonndo's picture
gonndo
1096 pencils

The benefit sells for itself and it has a great copy, but I can't stop thinking they need graphics as strong as the previous features...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

good campaign

VeronicaFranco's picture
VeronicaFranco
669 pencils

Great copy!

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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