Betadine: Bike Accident
It shouldn't hurt twice.
Pain free antiseptic.
Advertising Agency: Y&R Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Art Director: Matthew Edwards
Copywriter: Daniel Joseph
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
Published: May 2012


15 comments
Muy bueno!
Interesting
Good campaign
Great illustrations, love this style.
good idea, but I dont follow the order in visual anyway copy is just awesome, carries the whole campaign
good stuff
www.crackerjackworks.com
Awesome campaign :)
They look a lot similar to Mamá Lucchetti characters.
It´s the better one.
nice campaign :-)
Sincerely
Ramesh Kadiyala
Que boa grafica! isso é pra quem tinha terror do metiolate! rs quem nunca caiu de bicileta! \0
Good art direction and execution.
Love
Superb Work
Great! Good insight.