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Beta: Smoke

Beta: Smoke
Your rating: None Average: 7.7 (43 votes)

You won't come home to this.
Adopt a dog.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
Published: January 2009

Comments

corndogfuneral's picture 1053 pencils
1

Dogs eat weed, they don't smoke it.

miko1aj's picture 1462 pencils

Greatly realised campaign yet I hate concept behind this. I mean, c'mon – replacing kids with pets is pathetic.

creativefolks.net's picture 58 pencils

the right one is like my dog :)

..................................

DarkSide's picture 909 pencils

Nice campaign
Very nice illustration

Doing great work is hard, criticize others is way easier.

Singularity's picture 149 pencils

OK, comment 1 - I'm laughing my @$$ off. Comment 2 - This does seem more like an anti-teenager ad than a pro-dog ad.

Really creative and great quality on the visual execution.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Twitter.com/SingularityDsgn | Is your brand getting the attention it deserves?

Guest's picture

I agree with miko1aj and Singularity, the concept is anti-kids.

Guest's picture

fun visuals. so what if the concept is anti kids, its not about them its about getting people to adopt dogs

Guest's picture

Of course it's anti-kids, it's aimed at DINKs. Funny stuff!

krautland's picture 2521 pencils

anti kids? kids suck, so what's the problem with that?

this is a fairly funny ad.

everartz's picture 6042 pencils
9

B E U A T I F U L illustration!!!
--
Everartz

| Everartz |

DaMon's picture 503 pencils

That's fresh, coming from a region that just saw some heat on scam and copy ads at the Lynx awards. Kudos to the illustrator.

john.lighttern's picture 145 pencils
10

cmon guys, its a good point...

Guest's picture
9

love it!

gmint7's picture 2220 pencils
8

:::J:::
haha
good point.

nice illustration too.

:::J:::

sebascmb's picture 62 pencils

YOUR KIDS SMOKE POT, CHANGE THEM FOR PETS!!! Good illustratios btw.

sebascmb's picture 62 pencils

oh yes, and dont you even think of adopting a kid!!, you will be contribuing to the drugs market

louie_wang's picture 160 pencils

very nice!

guepaje's picture 96 pencils
10

nice

Guest's picture

acctually nice doggy~~~

sush's picture 309 pencils
9

am so loving this concept and campaign its really kool.its no biggy replacing humans wit pets if it wud sell ur idea.just a thumbs up from me.

sue

Zeus's picture 876 pencils

AWESOME ILLUSTRATION

Guest's picture
9

FRIGGIN AWESOME! Great job!

nitrous's picture 55 pencils

Brilliant illustration! Way to go Leo Beirut

mark09's picture 90 pencils

Good work, Tiago Hoysel!

Endeio's picture 229 pencils
7

That's why we love our puppies.