Bertolli Olive Oil: Virgin
Extra Virgin Olive Oil
Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Directors: Nizar Swailem
Copywriter: Ash Chagla
Illustrators: Nizar Swailem
Photographer: Tejal Patni
Account Management: Dana Al Kutoubi, Mazin Fakhoury
Published: April 2007
29 comments
not bad!
Very nice.
It must be cryptic advertising week.
Maybe this ad should appear in the crossword section.
White is virgin.
Ivan Raszl, admin of AotW
White is also old.
Thats true, old dog turds left out in the sun, they turn white and chalky.
BUGGERS
www.aaasmith.blogspot.com
How old is white? Can he drive? Is it legal for him to drink?
If he's from USA, its legal for him to drive before its legal for him to drink.
That one has always puzzled me.
www.aaasmith.blogspot.com
I'd rather have a drunk 21 year old with 5 years more maturity and driving experience behind the wheel than a 16 year old drunk kid just learning how to drive.
I was more puzzled by the fact that at age 16 you are deemed responsible enough to handle a car, but you are not trusted to handle alcohol until you are 21, surely a car is more dangerous. Unless you have been drinking, then it makes no difference what age you are.
BUGGERS
www.aaasmith.blogspot.com
beg to differ, alcohol is more dangerous than cars, kids dont own the cars they drive, if in accident it needs to be fixed, alcohol belongs to kids, if drunk they can drive any car! there is nothing that can be fixed... u know what i mean?
If someone is drunk it doesn't matter how old they are when they drive, in that sense I understand, but surely alcohol is only more dangerous if you don't handle it properly, and then what happens, your sick, you have to get your stomach pumped occasionally, but what are the effects of a cars crash? I say a car (a chunk of metal that goes at fast speeds) is more dangerous than an alcoholic drink, you need to be responsible enough to use them both.
Thats the way I see it.
BUGGERS
www.aaasmith.blogspot.com
i agree, the legal age should be 45 for both :)
ooh thats leniant, I would said 65 ;-)
BUGGERS
www.aaasmith.blogspot.com
The olive is green in the biggining, after red and then black. The oil is made when the olive is red. So...
Ok.. so here comes another joint family ad.. 2 illustrators.. two art directors.. one copywriter(good..)
Anyways.. nice art.. but yeah.. tell me.. why white??
White being the colour often used to symbolise virginity.
BUGGERS
www.aaasmith.blogspot.com
A so so one for me, its got alot of the so what factor.
5/10
BUGGERS
www.aaasmith.blogspot.com
if this ad is displayed in dubai, can i ask if the extra virgin olive oil is indeed new to markets? as a concept, because olive oil has been there for centuries, but i still dont know what the "extra virgin" or even the "virgin" olive oil!
Theres a bit of logic missing from this. I think the line needs to do more.
Strip. Strip. Strip.
I don't know...is white olive the best way to show how extra virgin that olive oil is? Doesn't impress me at all. It looks very unnatural...
It looks like poisoned nightshade berry (i think thats the one) which is deadly
BUGGERS
www.aaasmith.blogspot.com
it almost looks like a sperm cell
aaajjajajaj ! a very fat one
Cute-ish.
Answers the brief but maybe too simplistically.
>>>> That's not an ad. THIS is an ad.
there is no concept, its a transliteration of the product, and that does not say nothing to me, its a bad ad
to me it looks like GMO or albino olive. it doesn't communicate virgin like they want.
haaaaaaaaaaaaa White is virgin?????? haaaaaaaaaaaaaaaa
The olive lost its color due to the filtering.. Extra virgin oil is filtered many times.. Get it!
It is a nice ad for Dubai.. A middle eastern person would get it!