Berocca: Pigeon

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

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16 comments

Da's picture
Da
30 pencils

I don't get it.

reject_subject's picture
reject_subject
209 pencils

?!?!?!?!

Bestel's picture
Bestel
22 pencils

Weren't they paid to do this campaign??

FlyingDogs's picture
FlyingDogs
968 pencils

Huh?

-----------------------------------------
http://godwindmello.blogspot.com

giusbon's picture
giusbon
71 pencils

terrible

crazylegz's picture
crazylegz
92 pencils

WTF? Anyone care to explain please!!! I don't know what's going on here. Is it like if you take the bloody vitamins you get the 'ump' ?! So something dead comes alive? "IT'S ALIVE"!!!!!

ahpitt's picture
ahpitt
342 pencils

After taking this vitamins, the pigeon is full of power and able to implement the duty of postman! (LOL)

vinaywins's picture
vinaywins
138 pencils

Explain... Explain... Explain...

Vinaywins
www.freewebs.com/vinaywins

krautland's picture
krautland
3204 pencils

stupid.

(0/10)

philippertl's picture
philippertl
656 pencils

Please could you make it a bit more literal?!?

ILLUSTRATION / DESIGN www.philippertl.co.uk

ROCANDO's picture
ROCANDO
16 pencils

Sorry Bogota....back to the drawing board

robottttrockkkk's picture
robottttrockkkk
814 pencils
conan o brien's picture
conan o brien
90 pencils

IT SEEMS TO BE THAT IT TAKES SOMETHING AND MAKES IT MORE PRODUCTIVE AFTER TAKING THE PILL SINCE THEY ARE VITAMIN/PERFORMANCE PILLS.

harrison bruce's picture
harrison bruce
112 pencils

It's not horrible but why employ pigeons rather than people to sell a vitamin supplement. Off the top of my head, maybe a couch potato reading about an activity and then actively participating in it. There is a kernel of an idea here that could be salvaged.

mrtalented's picture
mrtalented
2175 pencils

what?

Aaqib Shah's picture
Aaqib Shah
275 pencils

I work in Kuwait Saudi Pharmaceutical Industries as a Senior Graphic Designer and its really difficult to understand this ad. But when i saw its a multivitamin supplement then i realize that the designer work really hard but the msg makes it bad. No need to write "Do not exceed the recommended dosage" and rest. it's not designers fault, it maybe a clinical research or marketing department who force them to use that msg.
at least put good slogan.

8 / 10 for designers
0 / 10 for that stupid msg.

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