Berocca: Pigeon

Berocca: Pigeon

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Your rating: None Average: 2 (8 votes)

Comments

I don't get it.

?!?!?!?!

Weren't they paid to do this campaign??

Huh?

-----------------------------------------
http://godwindmello.blogspot.com

terrible

WTF? Anyone care to explain please!!! I don't know what's going on here. Is it like if you take the bloody vitamins you get the 'ump' ?! So something dead comes alive? "IT'S ALIVE"!!!!!

ahpitt's picture

After taking this vitamins, the pigeon is full of power and able to implement the duty of postman! (LOL)

vinaywins's picture

Explain... Explain... Explain...

Vinaywins
www.freewebs.com/vinaywins

stupid.

(0/10)

Please could you make it a bit more literal?!?

ILLUSTRATION / DESIGN www.philippertl.co.uk

Sorry Bogota....back to the drawing board

IT SEEMS TO BE THAT IT TAKES SOMETHING AND MAKES IT MORE PRODUCTIVE AFTER TAKING THE PILL SINCE THEY ARE VITAMIN/PERFORMANCE PILLS.

It's not horrible but why employ pigeons rather than people to sell a vitamin supplement. Off the top of my head, maybe a couch potato reading about an activity and then actively participating in it. There is a kernel of an idea here that could be salvaged.

what?

AaqibShah's picture

I work in Kuwait Saudi Pharmaceutical Industries as a Senior Graphic Designer and its really difficult to understand this ad. But when i saw its a multivitamin supplement then i realize that the designer work really hard but the msg makes it bad. No need to write "Do not exceed the recommended dosage" and rest. it's not designers fault, it maybe a clinical research or marketing department who force them to use that msg.
at least put good slogan.

8 / 10 for designers
0 / 10 for that stupid msg.

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