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Published/Aired: 
January 2012
Description: 

Enhance your day

Advertising Agency: The Campaign Palace, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Associate Creative Director: Karl Fleet
Group Account Director: Bruce Davidson
Illustrator: Mike Kus

Comments (8)

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Highest Rated

ishiboy's picture
ishiboy
Activity Score 497

No. No. No.

andylefty's picture
andylefty
Activity Score 4535

Makes sense.

Hadrons's picture
Hadrons
Activity Score 6017

"enhance mental & physical performance" - They should have drink it before.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

'They' do, Hadrons.

i.e. 9am start > 5pm finish. :)

Brain teaser executiuon is better than the 'cogs of industry'.

But this campaign isn't up to The Palace's high standard.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

Roger darling, do you really believe in everything you read ? :-)

will you buy this product if you had only $1 in your pocket or go for "red bull" for example? (because 'it's said so' ?

maybe it's the overall layout and lack of challenge in the copy, that I find this particular drink not appealing, not even to try.
waste of time & money.

next.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Hell no, Honey! x

(I believe) I was responding to your 'they should drink it before' comment. ;)

The brain puzzle idea is a better than 'cogs of industry'.

But the campaign still lacks fizz.

Berocca is a dissolving orange tablet that's been round for yeeeears.

Anyway, $1 wouldn't buy very much RedBull here in Oz. x

The Jobless Writer
Will Think for Salary

nepotiums's picture
nepotiums
Activity Score 251

Seriously, the maize concept is really a cliche in an advertising world.

Billoughsby's picture
Billoughsby
Activity Score 5144

In the 80s, it was gears; for a while it was eyes; then tilting, gridded techie backgrounds of black and neon green; then for a while tadpole shapes; then mazes. I don't think anyone did this expecting to create new forms in graphic design. But it communicates the point and is pleasant enough. I think so.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ishiboy's picture
ishiboy
Activity Score 497

No. No. No.

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