Berocca: Maze

Enhance your day

Advertising Agency: The Campaign Palace, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Associate Creative Director: Karl Fleet
Group Account Director: Bruce Davidson
Illustrator: Mike Kus
Published: January 2012

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8 comments

andylefty's picture
andylefty
4533 pencils

Makes sense.

Hadrons's picture
Hadrons
5743 pencils

"enhance mental & physical performance" - They should have drink it before.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

'They' do, Hadrons.

i.e. 9am start > 5pm finish. :)

Brain teaser executiuon is better than the 'cogs of industry'.

But this campaign isn't up to The Palace's high standard.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

Roger darling, do you really believe in everything you read ? :-)

will you buy this product if you had only $1 in your pocket or go for "red bull" for example? (because 'it's said so' ?

maybe it's the overall layout and lack of challenge in the copy, that I find this particular drink not appealing, not even to try.
waste of time & money.

next.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Hell no, Honey! x

(I believe) I was responding to your 'they should drink it before' comment. ;)

The brain puzzle idea is a better than 'cogs of industry'.

But the campaign still lacks fizz.

Berocca is a dissolving orange tablet that's been round for yeeeears.

Anyway, $1 wouldn't buy very much RedBull here in Oz. x

Will Think for Salary

nepotiums's picture
nepotiums
251 pencils

Seriously, the maize concept is really a cliche in an advertising world.

Billoughsby's picture
Billoughsby
5091 pencils

In the 80s, it was gears; for a while it was eyes; then tilting, gridded techie backgrounds of black and neon green; then for a while tadpole shapes; then mazes. I don't think anyone did this expecting to create new forms in graphic design. But it communicates the point and is pleasant enough. I think so.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ishiboy's picture
ishiboy
497 pencils

No. No. No.

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