Berocca: Hot dog

Berocca: Hot dog

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Your rating: None Average: 2.1 (7 votes)

Comments

pls stop...

Create your own dog! :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

Sorry Bogota....back to the drawing board

Sorry Bogota....back to the drawing board

JimKuzdal's picture

I like this one. Lowest form of dog – highest form of dog. Nice

enough!

WTF?

does the creative team really understand the benefit of the product?

Erm... berocca removes the 'hot' from 'hot dog'?

colombia.... known for it's abundant supply of cocaine... which explains this campaign.

Omitiendo el comentario arcaico y reduccionista de un posible consumidor (lease comentario anterior) , si considero que la campaña esta perdida en un mundo de connotaciones que no ha podido aclarar.