Berlitz: Yes we can

The last word is the Hebrew word for “Yes,” and is read “Ken”. This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud they would read “Yes We Ken.”

Advertising Agency: Grey Tel-Aviv, Israel
Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Shoham
Published: December 2008

17 comments

Zekin's picture
Zekin
102 pencils

Yes you did.

Great!!!

Guest's picture
Guest

this is amazing i love it!

Whitefang's picture
Whitefang
509 pencils

so bad, i'm lost for words

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Of course, this line is copyrighted by what's his name in The White House, right?

Cha-chiiiing for the Pres!! ;P

feebes's picture
feebes
29 pencils

yeah copywrited by Barack Obama...this is amazing. I wish i was working on his advertising team, they came up with some great stuff

JediByKnight's picture
JediByKnight
184 pencils

really fresh thought for language schools. what a nice departure from the overused misunderstandings/malapropisms routes.

Guest's picture
Guest

yes it can in israel. grart ad

Disco Munky's picture
Disco Munky
3900 pencils

French and Hebrew?

What's the link?

I get that's for a language school, but it seems a bit weak.

Everyone is going around spouting a mix of "Change! Woo-Hoo" and "Yes We Can!", this just feels like it's jumped on the bandwagon just for the sake of an ad.

5/10

Doin' it for the points

Guest's picture
Guest

really? wow.

try to stop over-thinking the world.

Disco Munky's picture
Disco Munky
3900 pencils

You think that THAT's over thinking?

They jumped on a band wagon, what?

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

eat your hearts out, admit it u all wish u'd done it

Disco Munky's picture
Disco Munky
3900 pencils

I spy, with my little eye, the creative responsible for this ad.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

sihakta ota ben adam

Guest's picture
Guest

THANKS. MERCI. TODA.

ackattak's picture
ackattak
396 pencils

The "Yes We Can" thing is quickly becoming done to death, but I like this execution. It's pretty clever for something with such an obvious borrowed interest.

Guest's picture
Guest

BIG IDEA
BIG AD
IM RUNNING TO BERLITZ

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Great....!!!! love the idea...Yes..yes...yes:) u can..lolz

tanvir

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