Berlitz: Suitcase

Advertising School: JUNIOR* Academy for Art Direction, Amsterdam, The Netherlands
Art Directors / Copywriters / Illustrators: Eduard van Bennekom, Jasper Diks
Published: 2009


Gearbox's picture
120 pencils

If it were done with photographs of a real person, and the copy had subtitles on the photos reading "I lost my panther print suitcase" and a subhead near the logo saying "There's an easier way to explain", then this would look a lot better, but it would still take too much time to understand.

Guest's picture

I agree, the drawing is crude and almost unfinished. It seems like a sketch idea that was chosen because of lack of time. It wasn't even refined or completed.

shahidali's picture
4069 pencils



Guest's picture

first idea and it looks like an airline ad

just write's picture
just write
653 pencils

i like the idea...

Guest's picture

I like the idea. And do you wann know why? Because you have to read the copy to understand it. A paradoxon i know.

Guest's picture

Good ad.
Sure, the illustration looks crude...but so does a lot of other illustrations from high paid artists.

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