Berlitz Language Center: Arabmerican

Speak like a native.

Advertising Agency: Hakuhodo, Jakarta, Indonesia
Chief Creative Officer: Hoh Woon Siew
Executive Creative Director: Chokyan
Creative Director: Lucy Novita
Copywriters: Edi Nurcahyo, Lucy Novita, Irvine Prisilia
Art Directors: Fahmi Rahmadiputera, Chokyan, Hoh Woon Siew
Photographer: Clarissa Peddy
Producers: Sunyoto Hp, Suryo Guritno, Tiara Pohan, Kelik
Account Manager: R.e Budi Astuti
Retoucher: Anka

11 comments

morse's picture
morse
16413 pencils

Not the same idea, but reminded me of this horror campaign:
http://adsoftheworld.com/media/print/marie_claire_mouth

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
andylefty
4539 pencils

I quite like it.

kleenex's picture
kleenex
32230 pencils

A bit scary, but not bad at all.

jackblack's picture
jackblack
2328 pencils

Creepy. Eat like a native is more like it.

baliais's picture
baliais
2573 pencils

i quite don't like it.

stitchy's picture
stitchy
779 pencils

TALK NATIVE, LOOK SCARY!

Prasad Weerasekara's picture
Prasad Weerasekara
638 pencils

Great idea.

Sjobs94's picture
Sjobs94
56 pencils

i like

rajojon23's picture
rajojon23
2 pencils

lovely

seghbal's picture
seghbal
35 pencils

the idea itself is good, but not a great execution. it's kinda scary and at the same time it seems like if he has more hard time speaking that way. They could have shown a head of the arabian guy (in this execution) as a part of a tongue at least

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