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Simpler than fishing, 3

Agency: 
Published/Aired: 
April 2012
Description: 

Our canned fish is as good as the fish you may catch out in the open sea. Just without all that terrible hustle.

Simpler than Fishing

Advertising Agency: BBDO, Moscow, Russia
Creative director: Mihai Coliban
Art directors: Oleg Panov, Max Kitaev, Mihai Coliban
Copywriters: Artem Mukhin, Andrey Sivkov
Illustrator: Nishikant Palande
Art buyer: Giuliana Giora
Account manager: Ekaterina Konovalova

Comments (5)

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Highest Rated

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

I really really really love this campaign.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Awesome. I thoroughly enjoyed my trip towards the right-bottom corner.

kleenex's picture
kleenex
Activity Score 43473

nice set of ads.

stickynotes's picture
stickynotes
Activity Score 1094

the first 2 print motives are really great!

danielchapman's picture
danielchapman
Activity Score 292

Entertaining? yes.

Any real brand positioning or development? Nope.

I don't believe you have to show delicious tomatoes in a subway ad like some, but showing warts, and a two step process to remove food from a can as the payoff, is really such a weak proposition. It's an ad by ad people for ad people (ones that don't care about strong strategy)

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

I really really really love this campaign.

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