Bering: Simpler than fishing, 3

Simpler than Fishing

Our canned fish is as good as the fish you may catch out in the open sea. Just without all that terrible hustle.

Advertising Agency: BBDO, Moscow, Russia
Creative director: Mihai Coliban
Art directors: Oleg Panov, Max Kitaev, Mihai Coliban
Copywriters: Artem Mukhin, Andrey Sivkov
Illustrator: Nishikant Palande
Art buyer: Giuliana Giora
Account manager: Ekaterina Konovalova

April 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Awesome. I thoroughly enjoyed my trip towards the right-bottom corner.

kleenex's picture
40638 pencils

nice set of ads.

stickynotes's picture
1094 pencils

the first 2 print motives are really great!

danielchapman's picture
292 pencils

Entertaining? yes.

Any real brand positioning or development? Nope.

I don't believe you have to show delicious tomatoes in a subway ad like some, but showing warts, and a two step process to remove food from a can as the payoff, is really such a weak proposition. It's an ad by ad people for ad people (ones that don't care about strong strategy)

Ramat Ajala's picture
Ramat Ajala
784 pencils

I really really really love this campaign.

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