Bepantol Baby Anti Rash Cream: Reasons for crying

Advertising Agency: JWT, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fabio Simões
Copywriter: Martim Baffi
Art Directors: Daniel Kalil, Alexandre Kazuo
Creative Director: Gustavo Soares
Planning: Fernand Alphen, Isabella Mulholland, Stella Pirani, Fernando Prado
Account team: Michelle Michel, Alice Fairbanks, Cecilia Posada
Media: Aline Moda, Camila Bertoli, Vanessa Pupato

4 comments

kleenex's picture
kleenex
30112 pencils

Not so sure it works.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Good idea - "There are a whole slew of reasons your baby cries, and Bepantol will definitely take care of one of them", BUT showing a sad baby does not do a lot to convince me your product works. It's been crossed off the list but he still isn't happy :-(

rastaparta's picture
rastaparta
158 pencils

RETRATA PERFEITAMENTE O PROBLEMA! PERFEITO!!

VeronicaFranco's picture
VeronicaFranco
669 pencils

Nice

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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