Bepanthol Handbalsam: Old Iron

Before old gets to your hands.

To induce trial for the Bepanthol handbalsam, we reminded women that hands look younger when they are taken care of.

Advertising Agency: JWT, Germany
Chief Creative Officer: Till Hohmann
Creative Director: Kirsten Hohls
Art Director: Rhea Hanges
Copywriter: Dan Frînculescu
Photographer: Matt Hoyle
Retoucher: Raluca Băraru
Art Buying: Anja Gjaldbaek
Account Director: Robert Tecini
Makeup Artist: Liz Yoon
Stylist: Jennifer Greene
Published: March 2011

3 comments

HappyHour's picture
HappyHour
2387 pencils

Meaningless puns.

dollypoppin's picture
dollypoppin
1423 pencils

Oh my, that's a really old iron.

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"Nihil sub sole novum"

sintra's picture
sintra
699 pencils

you said it.

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