Bepanthol Handbalsam: Old Iron

Before old gets to your hands.

To induce trial for the Bepanthol handbalsam, we reminded women that hands look younger when they are taken care of.

Advertising Agency: JWT, Germany
Chief Creative Officer: Till Hohmann
Creative Director: Kirsten Hohls
Art Director: Rhea Hanges
Copywriter: Dan Frînculescu
Photographer: Matt Hoyle
Retoucher: Raluca Băraru
Art Buying: Anja Gjaldbaek
Account Director: Robert Tecini
Makeup Artist: Liz Yoon
Stylist: Jennifer Greene
Published: March 2011

3 comments

HappyHour's picture
HappyHour
2387 pencils

Meaningless puns.

dollypoppin's picture
dollypoppin
1423 pencils

Oh my, that's a really old iron.

---------
"Nihil sub sole novum"

sintra's picture
sintra
699 pencils

you said it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments