Bepanthol Handbalsam: Old Iron
Before old gets to your hands.
To induce trial for the Bepanthol handbalsam, we reminded women that hands look younger when they are taken care of.
Advertising Agency: JWT, Germany
Chief Creative Officer: Till Hohmann
Creative Director: Kirsten Hohls
Art Director: Rhea Hanges
Copywriter: Dan Frînculescu
Photographer: Matt Hoyle
Retoucher: Raluca Băraru
Art Buying: Anja Gjaldbaek
Account Director: Robert Tecini
Makeup Artist: Liz Yoon
Stylist: Jennifer Greene
Published: March 2011